Early Life and Background

Emily, known professionally as Vanillamace, was born on August 25, 1996, in Connecticut, United States^[1]^[2]. The 28-year-old content creator grew up with a passion for entertainment, describing herself as an "inborn entertainer" who would convince her parents to film her performing sketches on their camcorder^[1]. During high school, she was known as the "class clown," with friends encouraging her to pursue stand-up comedy after graduation^[1]. youtubesocialcounts Emily left high school during her junior year but later completed her degree through night classes^[3]. Around age 20 or 21, she relocated to Boston with a friend, where she initially worked as a massage therapist at a club before transitioning to dancing^[3]. She worked as a dancer at a Boston club until making the decision to pursue content creation full-time in 2024^[1]^[4].noxinfluencer youtube+1

Rise to Social Media Fame

Vanillamace's journey to content creation began modestly, with early streaming attempts that garnered only around four viewers^[5]. Her breakthrough came when she discovered she could stream games on TikTok, starting with popular games like Dress to Impress^[5]. One of her early gaming streams reached 1,000-2,000 viewers on TikTok, which she found remarkable at the time^[5].twitchmetrics Her content gained significant traction through blind box unboxing videos, particularly featuring PopMart collectibles^[6]^[7]. One viral video, "The Pop Mart trip of unimaginable pain and despair," showcased her reaction to unboxing SKULLPANDA collectibles and accumulated over 22 million views^[1]. Her authentic reactions and relatable personality resonated with viewers, leading to explosive growth across platforms^[8].streamscharts+1 youtube+1

Platform Growth and Statistics

Vanillamace's social media growth has been remarkable, particularly in 2025. On TikTok, she boasts 4.3 million followers and 127.9 million likes as of August 2025^[1]^[9]. Her YouTube channel, launched on February 6, 2024, has accumulated over 1.34 million subscribers with 76 videos uploaded^[1]^[10]^[11]. The channel has generated over 62.9 million total views, with content ranging from vlogs to gaming clips^[12].noxinfluencer+2 youtube+1 On Twitch, where she streams on Tuesdays, Thursdays, and Fridays at 6 PM PST, Vanillamace has gained over 564,000 followers^[13]^[14]. Her streaming statistics show impressive engagement, with an average of 6,430 viewers per stream and a peak viewership record of 26,064 on August 17, 2025^[14]. She achieved Twitch Partner status and ranked #639 on the platform in 2025^[14].youtube+1

Content and Creator Identity

Vanillamace describes herself as "a girl who doesn't shut up" and "certified yapper & variety streamer"^[15]^[16]. Her content spans multiple categories, including lifestyle vlogs, gaming streams, blind box unboxings, and Just Chatting segments^[8]^[14]. She's particularly known for her Minecraft gameplay videos, despite being relatively new to the game, often streaming with other content creators like Julien^[17]^[18].streamscharts+5 Her authentic personality and humor have drawn comparisons to popular creators like Jenna Marbles, with fans appreciating her down-to-earth attitude despite her rapid rise to fame^[19]. The content creator actively supports LGBTQIA+ causes through her social media platforms^[8].socialblade+1

Professional Recognition and Industry Partnerships

In September 2025, Vanillamace signed with United Talent Agency (UTA), a major Hollywood talent agency, for comprehensive representation across all areas^[8]^[20]. According to UTA, at just 28 years old, she has become "a leading figure in the livestream and creator space, recognized for her distinctive mix of content"^[8]. The agency noted her rapid growth from 300,000 to 3.8 million TikTok followers in just three months^[8].youtube+1 This signing positions her for potential expansion into traditional entertainment venues, including sketch comedy and other multimedia projects^[20]. She has expressed interest in creating content similar to shows like iCarly and Fantasy Factory^[20].youtube

Community and Collaborations

Vanillamace has established connections within the LA streaming community, particularly through collaborations with QTCinderella, who helped introduce her to the broader creator network^[19]^[21]. She has appeared in content with various creators including Katie B, participating in activities like trying viral TikTok foods and visiting Japan LA for blind box shopping^[22]^[23].briefly+3 Her fanbase is predominantly composed of what's described as a "girly-pop" demographic, characterized by feminine and LGBTQ+ culture with heavy engagement in pop culture^[19]. To manage her growing audience and maintain stream quality, she keeps her Twitch chat in subscriber-only mode permanently^[19].socialblade

Early Life and Background

Rise to Social Media Fame

Platform Growth and Statistics

Content and Creator Identity

Professional Recognition and Industry Partnerships

Community and Collaborations

References

Vanillamace

Vanillamace

Social Media

Subscribers

Total Views

Category