Vanillamace

Early Life and Background

Emily, known professionally as Vanillamace, was born on August 25, 1996, in Connecticut, United States^[1]^[2]. The 28-year-old content creator grew up with a passion for entertainment, describing herself as an "inborn entertainer" who would convince her parents to film her performing sketches on their camcorder^[1]. During high school, she was known as the "class clown," with friends encouraging her to pursue stand-up comedy after graduation^[1]. youtubesocialcounts Emily left high school during her junior year but later completed her degree through night classes^[3]. Around age 20 or 21, she relocated to Boston with a friend, where she initially worked as a massage therapist at a club before transitioning to dancing^[3]. She worked as a dancer at a Boston club until making the decision to pursue content creation full-time in 2024^[1]^[4].noxinfluencer youtube+1

Rise to Social Media Fame

Vanillamace's journey to content creation began modestly, with early streaming attempts that garnered only around four viewers^[5]. Her breakthrough came when she discovered she could stream games on TikTok, starting with popular games like Dress to Impress^[5]. One of her early gaming streams reached 1,000-2,000 viewers on TikTok, which she found remarkable at the time^[5].twitchmetrics Her content gained significant traction through blind box unboxing videos, particularly featuring PopMart collectibles^[6]^[7]. One viral video, "The Pop Mart trip of unimaginable pain and despair," showcased her reaction to unboxing SKULLPANDA collectibles and accumulated over 22 million views^[1]. Her authentic reactions and relatable personality resonated with viewers, leading to explosive growth across platforms^[8].streamscharts+1 youtube+1

Platform Growth and Statistics

Vanillamace's social media growth has been remarkable, particularly in 2025. On TikTok, she boasts 4.3 million followers and 127.9 million likes as of August 2025^[1]^[9]. Her YouTube channel, launched on February 6, 2024, has accumulated over 1.34 million subscribers with 76 videos uploaded^[1]^[10]^[11]. The channel has generated over 62.9 million total views, with content ranging from vlogs to gaming clips^[12].noxinfluencer+2 youtube+1 On Twitch, where she streams on Tuesdays, Thursdays, and Fridays at 6 PM PST, Vanillamace has gained over 564,000 followers^[13]^[14]. Her streaming statistics show impressive engagement, with an average of 6,430 viewers per stream and a peak viewership record of 26,064 on August 17, 2025^[14]. She achieved Twitch Partner status and ranked #639 on the platform in 2025^[14].youtube+1

Content and Creator Identity

Vanillamace describes herself as "a girl who doesn't shut up" and "certified yapper & variety streamer"^[15]^[16]. Her content spans multiple categories, including lifestyle vlogs, gaming streams, blind box unboxings, and Just Chatting segments^[8]^[14]. She's particularly known for her Minecraft gameplay videos, despite being relatively new to the game, often streaming with other content creators like Julien^[17]^[18].streamscharts+5 Her authentic personality and humor have drawn comparisons to popular creators like Jenna Marbles, with fans appreciating her down-to-earth attitude despite her rapid rise to fame^[19]. The content creator actively supports LGBTQIA+ causes through her social media platforms^[8].socialblade+1

Professional Recognition and Industry Partnerships

In September 2025, Vanillamace signed with United Talent Agency (UTA), a major Hollywood talent agency, for comprehensive representation across all areas^[8]^[20]. According to UTA, at just 28 years old, she has become "a leading figure in the livestream and creator space, recognized for her distinctive mix of content"^[8]. The agency noted her rapid growth from 300,000 to 3.8 million TikTok followers in just three months^[8].youtube+1 This signing positions her for potential expansion into traditional entertainment venues, including sketch comedy and other multimedia projects^[20]. She has expressed interest in creating content similar to shows like iCarly and Fantasy Factory^[20].youtube

Community and Collaborations

Vanillamace has established connections within the LA streaming community, particularly through collaborations with QTCinderella, who helped introduce her to the broader creator network^[19]^[21]. She has appeared in content with various creators including Katie B, participating in activities like trying viral TikTok foods and visiting Japan LA for blind box shopping^[22]^[23].briefly+3 Her fanbase is predominantly composed of what's described as a "girly-pop" demographic, characterized by feminine and LGBTQ+ culture with heavy engagement in pop culture^[19]. To manage her growing audience and maintain stream quality, she keeps her Twitch chat in subscriber-only mode permanently^[19].socialblade