The Rise of Slushy Noobz

Slushy Noobz has quickly established itself as one of YouTube's fastest-growing comedy and gaming channels. Founded by Canadian duo Hamzah and Martin in May 2023, the channel has amassed nearly 1 million subscribers in just two years, captivating audiences with their unique blend of gaming content, vlogs, and mukbangs.^[6]^[9]

Origins and Background

Before joining forces, both Hamzah and Martin had individually built followings on TikTok, YouTube, and Twitch. Hamzah was previously a member of the 4freakshow comedy group and host of the Out of Character podcast. The pair initially connected through TikTok before meeting in person and deciding to launch a collaborative channel.^[6]^[3]

The name "Slushy Noobz" has an amusing origin story - they asked ChatGPT to generate a name for a gaming channel incorporating the meme "wocky slush." As Hamzah explained in their Dazed interview, "When you're a kid you make up random words and it just becomes a thing, and we wanted it to be like that."^[3]

Content and Style

Slushy Noobz produces a diverse range of content, with their channel primarily featuring comedic gaming videos, vlogs, and mukbangs. Their video library, which numbered 152 videos as of May 2025, includes popular series like their gaming playthroughs and reaction-style content.^[9]^[1]

Their most successful video to date, "We Went to Comicon on Shrooms," has amassed over 3 million views since its release. The video crossed the milestone in February 2025, demonstrating their increasing popularity and engagement.^[6]

The duo's content creation philosophy, as expressed in their Dazed interview, centers around authenticity and spontaneity: "It's just whatever we feel and whatever comes to mind," Martin explained about their approach to creating videos.^[3]

Exponential Growth

The channel's subscriber growth tells a remarkable story of rapid success. After launching in May 2023, Slushy Noobz reached their first 100,000 subscribers by February 2024. What followed was an unprecedented growth trajectory:^[6]

200,000 subscribers by March 30, 2024
500,000 subscribers by November 7, 2024
800,000 subscribers by March 1, 2025
900,000 subscribers by April 9, 2025
Approaching 1 million subscribers as of May 2025

Recent statistics show the channel gaining approximately 1,710 subscribers daily and 51,500 monthly, with their total view count exceeding 111 million. Their videos consistently generate hundreds of thousands of views, with several surpassing the million-view mark.^[9]

Business Evolution

As the channel grew, the operation evolved from a casual collaboration into a full-fledged business. In June 2024, Martin left his job as an IT professional with the Canadian government to work on Slushy Noobz full-time. Prior to this career shift, he had balanced his corporate job with content creation.^[6]^[3]

The channel's expansion necessitated building a team. In 2024, they hired editors Alya and Josh to help with gaming videos, while Hamzah continued to edit the vlogs. They established a studio in May 2024 as their operational base, and added team members Cory and Ashley to assist with merchandise fulfillment and production.^[6]

The Slushy Noobz merchandise store (slushynoobz.com) has become an important revenue stream, with the website ranking #2,447 in the Fashion and Apparel category in the United States as of February 2025. The store has experienced significant growth, with traffic increasing by 76.96% in early 2025 compared to previous periods.^[2]

Media Recognition and Collaborations

The duo's rising influence earned them their first major media coverage in Dazed magazine's winter 2024 issue. The feature described them as "the mind-bendingly banal duo taking TikTok by storm," highlighting their unique position in internet culture and their ability to chronicle "the current wave of intense online sludge."^[6]^[3]^[4]

They've expanded their reach through collaborations with various creators and brands. In February 2025, they were featured in a video with another creator titled "FEEDING STARVING CELEBRITIES FT. SLUSHY NOOBZ," demonstrating their growing presence in the creator ecosystem.^[5]

Community Building

The Slushy Noobz community extends beyond YouTube. In October 2023, they launched SlushyCord, their official Discord server. They later introduced the Slushy Creator Fund, allowing select fans to earn money by posting clips from their content.^[6]

In February 2025, they launched a Patreon page and revamped their Discord server, creating additional channels for fan engagement and monetization. Their first meet-and-greet event took place in December 2024, marking an important milestone in their connection with fans.^[6]^[7]

The Reddit community r/SlushyNoobz serves as another hub for fans, with discussions ranging from how viewers discovered the channel to reactions to their latest content. Many fans report finding the channel through TikTok clips or through following either Hamzah or Martin's previous work.^[8]

As Slushy Noobz approaches the 1 million subscriber milestone in May 2025, the channel stands as a testament to how authentic content, consistent uploads, and genuine creator personalities can lead to remarkable success in today's digital landscape. Their journey from casual gaming collaborators to influential content creators exemplifies the evolving nature of digital entertainment.^[9]

Slushy Noobz

Slushy Noobz

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