Meet IANROCKS: Gaming-First Storyteller

Under the YouTube handle @ianrocks0, Pennsylvanian creator Ian Steiner has carved out a niche combining high-energy Roblox “steal a brainrot” antics with Fortnite comeback clips. Today he juggles three YouTube channels: a long-form gaming hub, a record-breaking Shorts feed, and the featured @ianrocks0 page that sparked his Roblox following. Together they attract viewers across multiple age brackets—especially Gen Z gamers hungry for prank-driven gameplay. His flagship “ianrocks” channel counts roughly 509 000 subscribers, while the Shorts spin-off tops 1.47 million; the Roblox-centric handle highlighted here engages about 111 000 fans.^[1]^[2]^[3]

Audience Reach at a Glance

Platform	Handle / Channel	Followers / Subs	Total Views
YouTube (long form)	ianrocks	≈ 509 K^[1]	44.5 M^[1]
YouTube Shorts	ianrocks shorts	≈ 1.47 M^[2]	1.2 B^[2]
YouTube (Roblox focus)	@IANROCKS0	≈ 111 K^[3]	—
TikTok	@ianrocks	≈ 2.5 M^[5]	—
Twitch	ianrocks	≈ 62 K^[4]	350 h streamed^[4]

Content Formula

Ian’s uploads blend fast-cut reactions, “admin command” tricks, and playful scams staged with friends. A July 2025 episode titled “I Used ADMIN COMMANDS To Steal YOUTUBER’S BRAINROTS…” showcases the template: light role-play, escalating challenges, and punchy edits that keep younger viewers watching to the end.^[6]

While most long-form videos run well past the 10-minute mark, his Shorts—often reaction stitches or meme remixes—clock in under 30 seconds. That bite-size cadence fuels discovery on mobile feeds and funnels viewers back to longer Roblox streams.

Engagement Snapshot

According to vidIQ, the flagship channel maintains an average engagement rate of 0.64%, with upload frequency hovering around one video every few weeks.^[1] Shorts, by contrast, trade depth for reach: their near-daily cadence and evergreen meme format have generated more than a billion plays to date.^[2]

Monetization & Earnings Estimates

External calculators peg Ian’s combined YouTube revenue potential between ≈ US $11 700 per month (assuming mixed ad formats and Shorts bonuses), though actual payouts fluctuate with view volume and sponsorship load.^[7] VidIQ’s public estimate for the Shorts channel alone sits closer to US $258 - 774 monthly, underscoring how CPM swings can widen forecasting ranges.^[2]

Professional Representation

The creator is currently managed by Michael Berkowitz and Doug Landers, giving brands a direct line for collaborations that span livestream integrations, TikTok series, or custom Roblox events.^[8]

Brand-Fit Highlights

Family-Friendly Humor

Although pranks drive the narrative, profanity and mature themes are largely absent, making the channel suitable for PG-13 sponsorships.

Cross-Platform Funnels

Strong Shorts performance feeds longer YouTube sessions, while TikTok clips seed trends that loop viewers back into Roblox servers or Fortnite codes.

Gen Z Gaming Authority

With a combined social footprint topping four million followers, Ian offers brands access to one of the fastest-growing segments in online entertainment—youth gamers who value authenticity, humor, and hands-on demos.

IANROCKS

IANROCKS

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