IANROCKS
IANROCKS
Meet IANROCKS: Gaming-First Storyteller
Under the YouTube handle @ianrocks0, Pennsylvanian creator Ian Steiner has carved out a niche combining high-energy Roblox “steal a brainrot” antics with Fortnite comeback clips. Today he juggles three YouTube channels: a long-form gaming hub, a record-breaking Shorts feed, and the featured @ianrocks0 page that sparked his Roblox following. Together they attract viewers across multiple age brackets—especially Gen Z gamers hungry for prank-driven gameplay. His flagship “ianrocks” channel counts roughly 509 000 subscribers, while the Shorts spin-off tops 1.47 million; the Roblox-centric handle highlighted here engages about 111 000 fans.[1][2][3]
Audience Reach at a Glance
| Platform | Handle / Channel | Followers / Subs | Total Views |
|---|---|---|---|
| YouTube (long form) | ianrocks | ≈ 509 K[1] | 44.5 M[1] |
| YouTube Shorts | ianrocks shorts | ≈ 1.47 M[2] | 1.2 B[2] |
| YouTube (Roblox focus) | @IANROCKS0 | ≈ 111 K[3] | — |
| TikTok | @ianrocks | ≈ 2.5 M[5] | — |
| Twitch | ianrocks | ≈ 62 K[4] | 350 h streamed[4] |
Content Formula
Ian’s uploads blend fast-cut reactions, “admin command” tricks, and playful scams staged with friends. A July 2025 episode titled “I Used ADMIN COMMANDS To Steal YOUTUBER’S BRAINROTS…” showcases the template: light role-play, escalating challenges, and punchy edits that keep younger viewers watching to the end.[6]
While most long-form videos run well past the 10-minute mark, his Shorts—often reaction stitches or meme remixes—clock in under 30 seconds. That bite-size cadence fuels discovery on mobile feeds and funnels viewers back to longer Roblox streams.
Engagement Snapshot
According to vidIQ, the flagship channel maintains an average engagement rate of 0.64%, with upload frequency hovering around one video every few weeks.[1] Shorts, by contrast, trade depth for reach: their near-daily cadence and evergreen meme format have generated more than a billion plays to date.[2]
Monetization & Earnings Estimates
External calculators peg Ian’s combined YouTube revenue potential between ≈ US $11 700 per month (assuming mixed ad formats and Shorts bonuses), though actual payouts fluctuate with view volume and sponsorship load.[7] VidIQ’s public estimate for the Shorts channel alone sits closer to US $258 - 774 monthly, underscoring how CPM swings can widen forecasting ranges.[2]
Professional Representation
The creator is currently managed by Michael Berkowitz and Doug Landers, giving brands a direct line for collaborations that span livestream integrations, TikTok series, or custom Roblox events.[8]
Brand-Fit Highlights
Family-Friendly Humor
Although pranks drive the narrative, profanity and mature themes are largely absent, making the channel suitable for PG-13 sponsorships.
Cross-Platform Funnels
Strong Shorts performance feeds longer YouTube sessions, while TikTok clips seed trends that loop viewers back into Roblox servers or Fortnite codes.
Gen Z Gaming Authority
With a combined social footprint topping four million followers, Ian offers brands access to one of the fastest-growing segments in online entertainment—youth gamers who value authenticity, humor, and hands-on demos.