Anna McNulty

The Rise of a Digital Contortion Star

Anna Elizabeth McNulty has established herself as one of the most recognizable faces in the online flexibility and contortion community. Born on April 26, 2002, in Grand Bay-Westfield, New Brunswick, Canada, the 23-year-old content creator has transformed her natural talent for flexibility into a multi-million-follower empire across social media platforms.^[1]^[2]

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McNulty's journey began in cheerleading when she was just 10 years old, where her exceptional flexibility as a flyer first caught attention. What started as stretching for cheerleading stunts evolved into something much more significant when she discovered contortion poses on social media and became determined to master them herself.^[3]^[4]

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From Instagram to YouTube Stardom

The young Canadian's path to digital fame began on Instagram, but it was the platform's 15-second video limitation that pushed her toward YouTube in 2016. At 14 years old, McNulty recognized that she needed more time to properly share flexibility tutorials and tips with her growing audience.^[5]^[6]

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Her YouTube channel, which focuses primarily on flexibility training and stretching routines, has grown to massive proportions. As of August 2025, McNulty commands an audience of 11.4 million subscribers and has accumulated 2.3 billion total views.^[7]^[8] Her content strategy revolves around educational tutorial-based videos, stretching challenges, and personal achievements that resonate with fitness enthusiasts worldwide.

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Multi-Platform Success

McNulty's influence extends far beyond YouTube. On TikTok, she has amassed 8.7 million followers through short-form content that showcases visually stunning flexibility tricks and contortion stunts.^[9]^[10] Her Instagram account, with 1.2 million followers, serves as a visual showcase for her impressive poses and lifestyle content.^[11]

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The scope of her reach becomes clear when examining her combined audience: across YouTube, TikTok, and Instagram, McNulty connects with over 21 million followers globally.^[12] Her content consistently generates millions of views, with YouTube videos averaging around 1.2 million views each.^[13]

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Recognition and Achievements

McNulty's impact on the Canadian digital landscape was officially recognized in 2023 when YouTube named her Canada's top creator of the year. This prestigious award highlighted her significant contributions to the platform and her ability to inspire viewers to improve their flexibility and range of motion.^[14]^[15]

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Her early recognition came in 2016 when she won an Instagram model search for Limelight Dancewear, demonstrating her appeal even as a teenager.^[16] She graduated from Saint John High School in 2020, choosing to focus on her growing YouTube career rather than pursuing traditional higher education.^[17]

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Business Ventures and Partnerships

McNulty has successfully monetized her online presence through strategic partnerships and product development. Since 2020, she has been a Gymshark athlete, regularly featuring the brand's activewear in her content and maintaining a dedicated partnership that includes exclusive discount offerings for her audience.^[18]^[19]

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Her business operations have evolved significantly, with management transitioning from Dulcedo Management to Night Media, reflecting the growth and professionalization of her brand.^[20]^[21] Industry estimates suggest her sponsored post costs reach approximately $30,000, classifying her as a premium influencer in the fitness and flexibility niche.^[22]

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McNulty has also developed her own product line through annamcnulty.com, offering stretching guides, yoga mats, stretch bands, and other fitness-related merchandise that aligns with her personal brand and serves her dedicated follower base.^[23]^[24]

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Content Philosophy and Impact

What sets McNulty apart from other fitness influencers is her approach to content creation. Her videos focus on accessibility and detailed explanations, making flexibility training approachable for beginners while still offering value to advanced practitioners. She regularly issues challenges to her audience, such as 20-day stretching routines, encouraging viewers to document their progress using hashtags like #annamcnultychallenge.^[25]^[26]

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Her posting schedule demonstrates consistency and strategic planning. On YouTube, she typically uploads once a week at 7 PM EST, maintaining regular engagement with her audience.^[27] This predictability has played a crucial role in retaining her subscriber base while encouraging steady growth.

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Personal Life and Current Status

McNulty grew up in a supportive family environment with her parents, Charlene and Mr. McNulty, and her older sister Grace, who occasionally appears in her content.^[28]^[29] She has since relocated from her hometown in New Brunswick to Los Angeles, California, to better support her career as a content creator.^[30]^[31]

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Despite her young age, McNulty has demonstrated remarkable business acumen in building her brand. Industry analysis positions her among the top Canadian creators in the Arts & Culture category, with her influence extending well beyond national borders.^[32]^[33]

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