Channel Overview and Content Focus

What about it!?, operating under the YouTube handle @whataboutit, has established itself as a prominent space news and science content creator on the platform. The channel serves as a dedicated source for space-related updates, with a particular emphasis on SpaceX developments and the broader commercial space industry. Felix, the creator behind the channel, has positioned the content as a weekly digest that condenses important space topics for viewers who want to stay current with space exploration news.^[1]

The channel's content strategy revolves around covering what the creator describes as the "second Space Race," focusing heavily on SpaceX missions, Starship development, and other significant developments in commercial spaceflight. Recent video titles demonstrate this focus, including coverage of SpaceX's Starship program, launch schedules, and technical developments at facilities like Starbase.^[2]^[3]

Channel Statistics and Performance

According to analytics platform data, What about it!? has achieved substantial growth since its creation on July 10, 2007. The channel currently maintains approximately 590,000 subscribers with over 229 million total video views across more than 815 uploaded videos.^[1] Alternative analytics sources report similar figures, with some showing subscriber counts reaching 595,000 and total views exceeding 236 million.^[4]

The channel demonstrates consistent engagement with an average upload frequency of approximately 2 videos per week and maintains an engagement rate of 5.37%, which analytics platforms classify as excellent for channels in its category.^[1] The average video length extends to over 22 minutes, indicating in-depth content coverage that exceeds typical durations for similar channels in the space and science niche.^[1]

Revenue and Monetization

Analytics platforms provide varying estimates for the channel's monetization performance. Conservative estimates suggest monthly earnings between $11,200 and $33,500, while broader estimates range from $71,700 to $1.6 million monthly, reflecting the wide variation in CPM rates and monetization strategies across different content categories.^[1]^[4]

Platform Classification and Audience

YouTube classifies What about it!? under the Lifestyle category, and the channel operates primarily from the United States market. Within the competitive landscape of space content creators, the channel ranks among notable peers in the space commentary niche, alongside channels like LabPadre Space and GREAT SPACEX.^[1]

The channel's content strategy includes maintaining presence across multiple platforms beyond YouTube, with associated social media accounts on platforms including Instagram, Twitter (X), Facebook, and TikTok, as well as a dedicated website for extended content and community engagement.^[1]

Content Production and Quality

Recent video content demonstrates the channel's focus on timely space industry coverage, with titles addressing current SpaceX developments, launch schedules, and technical analyses of space vehicles and infrastructure projects. The channel maintains a production standard that includes detailed coverage of space industry events, often featuring real-time updates and analysis of significant developments in commercial spaceflight.^[2]^[3]

Video content frequently includes coverage of SpaceX's Starship program, with detailed analysis of test flights, static fire tests, and infrastructure development at launch facilities. The channel also covers broader space industry topics, including other commercial space companies and NASA-related developments.^[2]^[5]

Channel Overview and Content Focus

Channel Statistics and Performance

Revenue and Monetization

Platform Classification and Audience

Content Production and Quality

References

What about it

What about it

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