The Digital Beauty Empire Behind The Skinny Confidential

Lauryn Evarts Bosstick has transformed a college blog into one of the most recognizable lifestyle brands in the digital space. What began as The Skinny Confidential in 2011 has evolved into a multifaceted media empire encompassing podcasting, product development, and content creation across multiple platforms.^[1] The brand operates under the YouTube handle @TheSkinnyConfidential, serving as a hub for wellness, beauty, and entrepreneurial content that reaches millions of followers worldwide.

Born on May 21, 1986, in San Diego, California, Bosstick launched her digital venture while attending San Diego State University, where she studied TV Broadcasting.^[2] What started as a way to create an online community for women has grown into a business projected to exceed eight figures in annual revenue.^[3]

From Blog to Media Powerhouse

The Skinny Confidential began as Bosstick's solution to what she saw as expensive sorority fees at San Diego State University. Instead of paying $800 per semester for traditional sisterhood, she decided to create a free online community where women from around the world could share beauty tips, wellness advice, and lifestyle insights.^[4] This grassroots approach to community building would become the foundation for everything that followed.

By 2017, the blog had attracted over 600,000 Instagram followers, 200,000 weekly podcast downloads, 1.1 million YouTube views, and 25,000 Facebook group members.^[5] The brand has maintained its commitment to daily content creation, with Bosstick blogging consistently every single day for seven years straight during the platform's early growth phase.

YouTube and Video Content Strategy

The Skinny Confidential YouTube channel currently boasts 252,000 subscribers with over 68 million video views across 2,039 videos.^[6] The channel serves as the video home for their popular "Him & Her Show" podcast, featuring full-length episodes and clips from interviews with world-class leaders, entrepreneurs, doctors, celebrities, and athletes.^[7]

The Him & Her Podcast Phenomenon

In 2016, Bosstick partnered with her husband Michael Bosstick to launch "The Skinny Confidential Him & Her" podcast, which has become one of their most successful ventures.^[8] The show has surpassed 200 million downloads and maintains a 4.5-star rating from over 16,500 reviews.^[9]^[10]

The podcast releases new episodes three times per week - every Monday, Wednesday, and Friday - featuring unfiltered conversations with accomplished individuals across various industries.^[11] Past guests have included Tony Robbins, Jessica Alba, Michelle Pfeiffer, Ryan Holiday, Jillian Michaels, and Lewis Howes, demonstrating the show's ability to attract high-profile talent.^[12]

Product Line Success and Brand Expansion

The Skinny Confidential's transition from content to commerce began in 2021 with the launch of their beauty product line, backed by over $1 million in seed funding.^[3] The brand's flagship product, the Hot Mess Ice Roller, has become a standout success story in the beauty industry.

The Ice Roller Success Story

The development of the ice roller stemmed from Bosstick's personal experience recovering from jaw surgery, when she discovered that ice therapy helped reduce swelling but couldn't find a product that stayed cold long enough or lasted more than a few weeks.^[3] The community-driven approach to product development paid off significantly - over 250,000 ice rollers have been sold to date, with 200,000 customers purchasing the product.^[13]^[14]

Retail Partnerships and Distribution

In October 2023, The Skinny Confidential achieved a major milestone by launching its first nationwide retail partnership with Nordstrom, appearing in 93 full-line locations across the country.^[3] The brand's ice roller and facial oil debuted in-store, while additional products including shave cream, shave razor, and a storage pouch became available online.

Beyond Nordstrom, the brand has maintained sales through Amazon, its own website, and select independent retailers. The company experienced 65 percent year-over-year growth in 2024, according to company representatives.^[14]

Media Recognition and Industry Impact

The Skinny Confidential has garnered attention from major media outlets and industry publications. The brand has been featured in Marie Claire, SHAPE, Women's Health Magazine, SELF Magazine, People Magazine, E! News, W Magazine, Allure, US Weekly, and Who What Wear.^[15] Bosstick was recognized as one of Create & Cultivate's top 100 beauty bloggers, while the Him & Her Podcast achieved recognition as a top 100 podcast globally.

Industry analysis firm Hollywood Branded has highlighted The Skinny Confidential as a prime example of how to build a community-driven business, noting Bosstick's evolution from influencer to author, podcaster, business owner, and entrepreneur while staying true to her audience.^[16]

Personal Life and Family

Bosstick married Michael Bosstick, whom she first met in sixth grade when they were both 12 years old. The couple dated until age 15, then reconnected in their twenties at age 23.^[17] They currently reside in Austin, Texas, with their two children - daughter Zaza, age 4, and son Townes, age 2.^[18]

In January 2025, People Magazine exclusively reported that Bosstick is expecting her third child with Michael, with the couple expressing their excitement about expanding their family of four to five.^[17]

Business Partnership and Dear Media

Michael Bosstick serves as the founder and CEO of Dear Media, a podcast network that launched in February 2018 and currently hosts over 80 unique channels, primarily featuring female-focused content.^[19] The company has been valued at an estimated $32 million as of 2024, with revenue streams including advertising sales, brand partnerships, and subscription services.^[20]

The synergy between The Skinny Confidential brand and Dear Media has created a powerful content and commerce ecosystem, with Michael bringing expertise in digital media strategy while Lauryn focuses on content creation and product development.

Social Media Presence and Audience Engagement

The Skinny Confidential maintains a strong presence across multiple social media platforms. The brand's Instagram account @theskinnyconfidential has accumulated 131,000 followers with an engagement rate of 0.50 percent, averaging 694 likes and 39 comments per post.^[21] Bosstick's personal Instagram account has grown to 1.9 million followers, while her TikTok presence reaches 589,500 followers.^[14]

The brand's approach to social media emphasizes authentic engagement and community building, with Bosstick historically responding personally to every direct message, tweet, and email during the early years of her blogging career - sometimes hundreds per day.^[14]

The Skinny Confidential

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