Nastya (Anastasia Radzinskaya)

Early Life and Background

Anastasia Sergeyevna Radzinskaya was born on January 27, 2014, in Krasnodar Krai, Southern Russia, to parents Anna and Sergey Radzinskaya. Before their daughter's YouTube success, Anna owned a bridal salon while Sergey operated a construction company in Krasnodar. Anastasia was born with cerebral palsy, and according to medical professionals at the time, many feared she would not be able to speak normally.^[1]

What began as a way for her parents to document her development and share progress with friends and family would eventually transform into one of the most successful children's YouTube channels in the world. Her parents initially posted videos showing her doing ordinary activities like playing with toys and spending time with her father, primarily to demonstrate her speech development progress to relatives.^[2]

YouTube Career Beginnings

The Radzinskaya family launched their YouTube channel in January 2016, marking the beginning of what would become a global phenomenon. The decision came after her parents sold their respective businesses in 2015, choosing to focus entirely on creating content for their daughter's growing online presence. The channel gained rapid traction, with videos featuring typical childhood activities like playdates with her father, visits to amusement parks, and toy unboxing sessions.^[1]

In 2018, recognizing the international potential of their content, the family made a significant move from Russia to Miami, Florida. This relocation coincided with their partnership with multi-channel network Yoola, which helped expand their reach across different markets and demographics.^[1]

Content Strategy and Channel Diversity

Anastasia's content strategy centers around creating visually engaging and educational experiences for children worldwide. Her videos typically feature colorful aesthetics, age-appropriate storytelling, and interactive elements that resonate with young audiences. The content includes children's songs, educational entertainment, toy unboxings, vlogs, and imaginative roleplay scenarios.^[3]

The Radzinskaya family has developed multiple YouTube channels to serve different audiences and languages. Her main channel "Like Nastya" leads the portfolio, but she also operates "Like Nastya Show," "Like Nastya Vlog," and several language-specific channels including "Like Nastya ESP" and "Like Nastya PRT." These channels feature content dubbed into various languages including English, German, Arabic, Bengali, French, Portuguese, Hindi, Turkish, Spanish, Korean, Vietnamese, and Indonesian.^[1]

Global Reach and Recognition

By 2019, Anastasia had achieved remarkable recognition in the digital content space. Forbes identified her as one of the world's fastest-growing creators, highlighting her success with videos available in seven different languages. This international approach helped her channel become one of the top 10 most subscribed YouTube channels globally.^[1]

Her content appeals to families worldwide, with her videos focusing on daily activities, educational themes, and adventures that promote cognitive growth and creativity among young viewers. The channel has successfully collaborated with major brands including Barbie, Disney, Legoland, and Dannon, demonstrating her significant influence in the children's entertainment market.^[4]^[3]

Financial Success and Industry Impact

Anastasia's financial success has been consistently recognized by major business publications. In 2019, she ranked third on Forbes' list of highest-earning YouTube stars with an estimated annual income of $18 million. By 2020, despite dropping to seventh place, her earnings increased to $18.5 million, demonstrating the sustained profitability of her content empire.^[4]^[5]

As of 2025, various industry estimates place her net worth between $104 million and $190 million, with annual earnings ranging from $2.5 million to $39.7 million. Her revenue streams include YouTube advertising revenue, sponsored content, merchandise sales, licensing deals, and brand partnerships. The estimated cost for a sponsored post on her main channel reaches approximately $100,000, reflecting her substantial market influence.^[6]^[7]^[3]

Current Platform Statistics

As of May 2025, Anastasia's main "Like Nastya" channel boasts 127 million subscribers with over 112 billion total views. Her channel network includes "Like Nastya Show" with 44.4 million subscribers, "Like Nastya ESP" with 42.5 million subscribers, and "Like Nastya Vlog" with 22.4 million subscribers. Across all her channels, she maintains a combined subscriber base exceeding 260 million.^[1]

Her content performance remains consistently strong, with recent analytics showing an average of 6.9 million views in 30-day periods and individual videos averaging 2.8 million views. The channel uploads content regularly, maintaining audience engagement with approximately 31,300 average reactions per video. Her influence extends beyond YouTube to other platforms, including Instagram with 1.6 million followers and TikTok with over 7.5 million followers.^[8]^[9]

Industry Rankings and Recognition

Within the influencer marketing industry, Anastasia holds significant recognition across multiple platforms. According to Favikon's authority scoring system, she maintains 9,638 points, placing her among the top social media elite globally. She ranks #34 on YouTube in the United States and holds the #1 position in the Baby & Kid Creators niche, highlighting her dominance in children's content creation.^[3]

Her success has inspired analysis of the children's content market on YouTube, with industry experts noting that videos featuring children average almost three times as many views as other content types from high-subscriber channels. This trend underscores the significant market demand for family-friendly content that Anastasia has successfully captured and maintained.^[2]