Channel Overview and Evolution

4WD 24-7 represents one of Australia's most successful automotive content creators, having transformed from a traditional print publication into a digital powerhouse over nearly three decades. The channel, originally known as 4WD Action, began its journey as a magazine established in 1998 under the name "4WD Offroad Australia" before evolving into the YouTube phenomenon it is today.^[1] This evolution culminated when the print magazine ceased production with issue 301 in September 2019, marking the end of an era and the full transition to digital content creation.^[2]

The channel's current iteration boasts impressive statistics that demonstrate its significant influence in the automotive content space. As of June 2025, 4WD 24-7 has accumulated over 1.29 million subscribers and generated more than 361 million video views across 943 uploaded videos.^[3] These numbers position the channel as a major player in automotive content creation, particularly within the four-wheel drive and off-road adventure niche.

Content Focus and Production Style

The channel's content primarily centers on four-wheel driving, camping, and off-road lifestyle content that resonates with both hardcore enthusiasts and weekend warriors. Videos are categorized into vehicle reviews, tourism, motorsport, and lifestyle content, creating a comprehensive resource for the off-road community.^[4] The production team has maintained a focus on authentic, practical content that demonstrates real-world applications of four-wheel drive vehicles in challenging Australian terrain.

One of their most successful content series, OFF-GRID, has proven particularly popular with audiences, regularly achieving more than one million views per episode.^[5] This series showcases extended off-road adventures and camping expeditions, often featuring convoy travel and remote area exploration. The channel's approach emphasizes practical advice and genuine enthusiasm for the off-road lifestyle, distinguishing it from more commercial automotive content.

Key Personnel and Team Structure

The channel operates under the leadership of several key personalities who have become recognizable figures in the Australian off-road community. Shaun Whale and Graham Cahill represent the core leadership team, having been instrumental in creating quality off-road content for over 20 years.^[6] Their long-standing partnership has provided continuity and expertise that audiences have come to trust and expect from the brand.

Jesse Gleeson, known as "Mr. Patrol" for his expertise with Nissan four-wheel drive vehicles, joined the team as a presenter and has become a significant contributor to the channel's content.^[7] Gleeson's addition to the team brought specialized knowledge of vehicle builds and modifications, particularly focusing on Nissan Patrol vehicles. His background includes transitioning from a 4WD enthusiast to a full-time presenter role, adding authenticity to the channel's content creation.^[8]

Financial Performance and Commercial Success

The channel's commercial success reflects its strong audience engagement and consistent content production. Current estimates suggest 4WD 24-7 generates approximately $480,192 annually from YouTube advertising revenue alone, with daily earnings averaging around $1,316.^[9] These figures represent estimates based on viewing patterns and advertising rates, though the channel likely has additional revenue streams through sponsorships and partnerships that aren't reflected in these calculations.

The channel's estimated net worth has reached nearly $2 million as of June 2025, indicating substantial growth over its operational period.^[10] Recent performance data shows monthly earnings ranging from approximately $40,000, with significant day-to-day variation based on video releases and audience engagement levels. This financial success demonstrates the viability of specialized automotive content creation within the Australian market.

Brand Partnerships and Collaborations

4WD 24-7 has established partnerships with major automotive manufacturers, demonstrating their influence within the industry. A notable recent collaboration involves Mazda Australia, where the channel features a 2025 Mazda BT-50 as their primary tow vehicle for cross-country adventures.^[11] This partnership represents the first time the Mazda BT-50 has appeared on any of the brand's travel channels, indicating the significant reach and influence of 4WD 24-7's content.

The channel has also undertaken international content creation, including expeditions to tackle famous off-road trails in the United States such as the Rubicon Trail.^[12] These international adventures required coordination with local suppliers and rental companies, as the team shipped only select vehicles while sourcing others locally for their American off-road experiences.

Audience Engagement and Community Impact

The channel's influence extends beyond simple entertainment, actively encouraging families and individuals to engage with outdoor recreation and four-wheel driving activities. According to channel leadership, their primary goal focuses on inspiring people to utilize their vehicles for outdoor adventures regardless of their budget constraints.^[13] This inclusive approach has helped build a loyal community of viewers who see the content as both educational and aspirational.