Nick Viall
Nick Viall
From Reality TV Star to Media Mogul
Nick Viall has successfully transitioned from his origins as a recurring figure in The Bachelor franchise to becoming a dominant force in digital media and podcasting. While he first gained public attention through multiple appearances on reality television—including stints as a runner-up on The Bachelorette and his own season as The Bachelor—Viall has since reinvented himself as a savvy content creator, author, and cultural commentator. Today, he is best known as the host of The Viall Files, a top-charting podcast where he dispenses dating advice and analyzes pop culture with a candid, often no-nonsense approach.
The Viall Files Podcast
Launched in 2019, The Viall Files quickly established itself as a staple in the Society & Culture category. The show is distinguished by its unique format, which typically airs three to four times a week. Episodes are segmented into distinct themes: "Ask Nick" episodes feature listeners calling in for unfiltered relationship advice, while "Reality Recap" and "Going Deeper" segments focus on celebrity interviews and breakdowns of current reality TV storylines, particularly from the Bravo and Bachelor universes. The podcast has garnered significant industry recognition, including nominations for the People’s Choice Podcast Awards, where Viall was a contender for "Listener Influencer of the Year" and "Best Male Hosted Podcast".[1][2]
[1][2]The show's consistent popularity is reflected in its chart performance, frequently ranking in the top tiers of Apple Podcasts and Spotify’s charts. By 2025, the podcast had published over 1,000 episodes, maintaining a loyal audience that tunes in for Viall's blend of "radical honesty" and insider perspective on the entertainment industry.[3]
[3]Envy Media and Business Expansion
Building on the success of his flagship show, Viall founded Envy Media, an audio-first lifestyle production company. The venture was created to expand his footprint in the podcasting space beyond just his own voice. Under this banner, he has launched additional titles, such as Disrespectfully, hosted by Vanderpump Rules alumni Katie Maloney and Dayna Kathan. Viall’s growth as a media executive reached a major milestone in May 2025, when he secured a reported $30 million deal with podcast platform Libsyn. This multi-year partnership was designed to cover advertising sales and distribution for Envy Media, further solidifying his status as a serious entrepreneur in the audio landscape.[4][5]
[4][5]Author and Relationship Expert
Viall solidified his reputation as a relationship "truth-teller" with the release of his book, Don't Text Your Ex Happy Birthday: And Other Advice on Love, Sex, and Dating. Published in October 2022, the book became a National Bestseller. It encapsulates the advice-giving style he honed on his podcast—direct, practical, and often humorous—aimed at helping readers navigate the complexities of modern dating, "situationships," and red flags. The book's reception highlighted his successful pivot from a reality TV contestant seeking love to an authority figure guiding others through it.[6][7]
[6][7]References
- People's Choice Podcast Awards Past Winners
- The Viall Files Awards - IMDb
- The Viall Files Listener Numbers and Stats - Rephonic
- Nick Viall Launches Envy Media Company - Variety
- Nick Viall Details How He Landed $30 Million Podcast Deal - Us Weekly
- Don't Text Your Ex Happy Birthday - Abrams Books
- Nick Viall Dishes Out Advice on Dating in New Book - People