Digital Content Creator Profile

Bruce Edward "Trey" Nelson III has established himself as a prominent family-oriented content creator through his YouTube channel Trizzy, operating under the handle @TreyIzzy. At 24 years old, he has carved out a distinctive niche in the family lifestyle space, captivating audiences with his authentic approach to content creation and his collaborations with partner Izzy Larsen.^[1] ^[2]

Content Creation Journey

Trey's journey into content creation began through his involvement with the popular family channel Not Enough Nelsons, where he first appeared in 2018 alongside his 15 siblings in a video titled "15 SIBLINGS?! I'M NO LONGER A PART OF THIS FAMILY!"^[3] As the eldest biological son in a family of 16 children, with 9 being adopted, he brings a unique perspective to family-centered content that resonates with viewers seeking authentic family dynamics.^[4]

In 2023, Trey launched his independent YouTube channel Trizzy with his partner Izzy, marking a significant step in his content creation career.^[1] The channel focuses on short-form family-oriented videos that blend relatable family moments with entertaining challenges and trending themes.^[5]

Channel Performance and Analytics

The Trizzy YouTube channel has demonstrated impressive growth metrics, accumulating 388,000 subscribers and over 177 million total video views across 343 uploaded videos as of June 2025.^[6] The channel maintains consistent engagement with an average of 21,600 views per video and an engagement rate of 0.36%, while posting approximately 1.9 videos per month.^[5]

Recent performance data shows strong momentum, with the channel gaining 29,000 subscribers in the last 30 days and generating nearly 25 million views in the same period.^[6] Monthly estimated earnings range from $2,220 to $13,300, reflecting the channel's monetization success through YouTube's advertising platform.^[6]

Viral Content Success

One of Trey's most notable achievements includes a viral Halloween prank video titled "We Got Him!" which garnered over 20.4 million views, demonstrating his ability to create highly shareable content that resonates with broad audiences.^[5] This success showcases his talent for timing content creation with seasonal trends and his understanding of what drives viewer engagement.

Personal Brand and Relationships

Trey's content strategy heavily features his relationship with Izzy Larsen, a licensed esthetician and TikTok creator who brings her own following of over 210,000 TikTok followers to their collaborative efforts.^[7] The couple met in March 2022 and began dating later that year, with their relationship becoming a central element of their content creation.^[8]

In March 2025, the couple announced their engagement, sharing the news with their families and audiences through their YouTube channel in a video that documented their announcement process.^[9] Their content often includes Izzy's son Jonah, born in 2018, creating a blended family dynamic that adds authenticity to their family-focused content approach.^[7]

Content Strategy and Audience Engagement

The Trizzy channel employs a strategic approach to content creation, focusing on family challenges, seasonal celebrations, and lifestyle vlogs that maintain viewer interest through relatable storytelling.^[5] Recent content includes surprise getaways, family announcements, and collaborative videos with other family members, maintaining variety while staying true to their family-oriented brand.^[10]

Trey's background in personal training, while not officially certified, adds another dimension to his content as he provides fitness guidance to family members, demonstrating his multifaceted approach to content creation.^[8] This diversification helps maintain audience interest and provides multiple content angles for ongoing video production.

Platform Expansion and Cross-Promotion

Beyond YouTube, Trey maintains a presence across multiple social media platforms, including Instagram where his bruce_nelson_14 account has attracted over 50,000 followers.^[1] The couple's joint presence extends to TikTok through Izzy's account, where their collaborative content has achieved significant viral success, including a video featuring Trey lifting Izzy onto his shoulders that accumulated over three million views.^[7]

Their content strategy includes cross-promotion with other family channels in the Nelson network, including Not Enough Nelsons, which boasts over 4.8 million subscribers, providing additional exposure and audience development opportunities.^[1]

Trizzy

Trizzy

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