The Apple Circle

About The Apple Circle

The Apple Circle stands as a prominent YouTube channel in the Apple technology ecosystem, operated under the banner of JFL Network. With YouTube handle @theapplecircle, the channel has established itself as a destination for Apple-focused content since launching on November 29, 2018^[1]. The channel has grown to attract 326,000 subscribers and accumulated over 94 million total video views as of June 2025^[1].

Content and Format

The Apple Circle produces content covering various aspects of Apple's product ecosystem, with particular emphasis on iPhone releases, iOS updates, and Apple product rumors. The channel's description states it is "Dedicated to covering everything Apple" and invites viewers to "Come take a bite with us"^[1]. The channel maintains a consistent upload schedule of approximately 1.5 videos per week, with an average video length of 10.72 minutes^[1]. Recent video content includes coverage of iPhone 17 rumors and leaks, Apple's strategic business moves, and analysis of Apple's product lineup changes^[2]^[3]. The channel frequently produces content around major Apple events and product announcements, positioning itself within the broader Apple news and speculation ecosystem.

Hosts and Production Team

The Apple Circle is hosted and produced by Robert Rosenfeld and Matt Gonzalez, who also co-host The Apple Circle Podcast. Robert Rosenfeld serves as Host, Writer, and Editor for the channel, bringing experience from his previous work as Video Director and Host at TechnoBuffalo^[4]. Matt Gonzalez functions as Creative Director at JFL Network and brings expertise in video production, photography, and graphic design^[5]. Both hosts have extensive backgrounds in technology content creation. Gonzalez previously worked as Video Director at TechnoBuffalo and Video Content Producer at MacRumors, where he helped grow the MacRumors YouTube channel from 20,000 to 120,000 subscribers^[5]. The duo also produces The Apple Circle Podcast, which covers Apple-related topics in longer-form audio content^[6].

Network Affiliation and Business Structure

The Apple Circle operates as part of JFL Network, previously known as TechnoBuffalo. JFL Network is led by Jonathan Rettinger as President and Editorial Director, delivering consumer electronics content to over 21 million monthly viewers across multiple platforms^[7]. The network encompasses several channels including The Apple Circle, Money Rush, and Rettinger's personal channel @jon4lakers^[8]. This network structure provides The Apple Circle with production resources and cross-promotional opportunities while maintaining its focused Apple-centric content approach. JFL Network's established presence in technology media has contributed to The Apple Circle's ability to secure content and maintain regular publishing schedules.

Performance Metrics and Analytics

According to analytics platforms, The Apple Circle maintains steady performance metrics within the technology YouTube category. The channel ranks #2,555 in the Technology category and #39,288 in the United States as of June 2025^[1]. The channel demonstrates consistent viewership with recent videos averaging between 90,000 to 120,000 views^[9]^[10]. The channel's engagement rate stands at 1.86%, which analytics platforms classify as relatively low compared to similar channels^[1]. However, the channel maintains regular content production and has experienced a 0.62% subscriber growth over the past 30 days^[1]. Estimated monthly earnings range from minimal to low figures, reflecting the competitive nature of technology content on YouTube^[1].

Industry Position and Recognition

The Apple Circle has gained recognition within technology media circles and appears on curated lists of notable Apple YouTube channels. It has been featured among "60 Apple YouTubers You Must Follow in 2025" and "70 Best Apple Podcasts You Must Follow in 2025"^[11]^[12]. These inclusions demonstrate the channel's established position within the Apple content creator ecosystem. The channel competes in a crowded field of Apple-focused content creators, distinguishing itself through its network affiliation and podcast companion content. While not achieving the subscriber counts of mega-influencers like EverythingApplePro, The Apple Circle has carved out a niche audience interested in Apple product coverage and analysis.

Content Strategy and Approach

The Apple Circle employs a news-and-rumors approach to content creation, focusing heavily on upcoming product releases and industry speculation. The channel frequently covers iPhone lineup changes, iOS feature updates, and Apple's business strategy decisions^[2]^[3]. This approach aligns with broader trends in Apple content creation, where anticipation and speculation drive significant viewer engagement. The channel maintains consistency in branding and presentation, utilizing professional graphics and editing standards typical of network-affiliated content. Video titles often employ attention-grabbing language common in technology YouTube content, focusing on major updates, leaks, and industry changes.