Meet Brandon Perna: The Mind Behind ThatsGoodSports

In the crowded landscape of sports content creators, Brandon Perna has carved out a unique niche with his YouTube channel ThatsGoodSports. Launched in June 2012, the channel has evolved into a popular destination for NFL fans seeking game analysis with a comedic twist.^[2] Based in the United States, Perna combines his passion for football—particularly the Denver Broncos—with a distinctive comedic style that sets him apart from traditional sports commentators.^[8]

Perna describes his content approach as delivering "bad football news presented in the form of even worse comedy," with an admittedly biased perspective when covering his beloved Broncos.^[2] This self-aware humor has resonated with viewers, helping the channel grow to 747,000 subscribers and accumulate over a billion views as of May 2025.^[2]

Content Style and Approach

ThatsGoodSports takes inspiration from comedy news shows like The Daily Show and Last Week Tonight, applying a similar satirical lens to NFL coverage.^[8] The channel's content spans game reviews, predictions, draft analysis, trade discussions, and other NFL-related topics, all delivered with Perna's characteristic humor.^[6]

What makes ThatsGoodSports stand out is Perna's ability to blend informed sports analysis with comedy that appeals to casual and dedicated NFL fans alike. His content creation process involves writing, shooting, editing, and uploading videos primarily from his basement studio, maintaining a consistent output of approximately four videos per week.^[2]^[8]

Recent videos have tackled topics like NFL offseason improvements, potential draft lottery systems, flag football in the 2028 Olympics, and critiques of sports media giants like ESPN.^[1]^[4]^[7]^[10] This diverse content helps maintain viewer engagement, with the channel boasting an impressive 3.44% engagement rate.^[2]

Channel Growth and Audience Development

What began as a niche channel focused on Denver Broncos content has expanded into a platform with national appeal. In a 2022 podcast interview, Perna discussed his journey of scaling from a local audience to a broader following, which at that time numbered around 288,000 subscribers.^[3] Since then, the channel has continued its growth trajectory, with subscriber numbers increasing by 3.18% in the 30 days leading up to May 19, 2025.^[2]

The channel's analytics reveal steady growth, with video views increasing by 2.82% during the same period.^[2] ThatsGoodSports currently ranks #1,915 in the Sports category on YouTube and #93,267 worldwide, indicating significant reach within its niche.^[2]

Audience Engagement

With nearly 1.9 million video views in the last seven days and over 7 million in the last month (as of earlier stats from 2024), ThatsGoodSports maintains strong audience engagement.^[9] Recent videos frequently attract hundreds of thousands of views, with engagement metrics suggesting a dedicated viewer base.^[9] The channel's average video length of 18.91 minutes exceeds that of similar channels, reflecting Perna's commitment to detailed, in-depth content.^[2]

Business Model and Revenue Streams

ThatsGoodSports has built a diversified business model that extends beyond YouTube ad revenue. Based on channel analytics, estimated monthly earnings from the platform range from $8,700 to $26,100, though this is reportedly less than similar channels in the space.^[2]

Recognizing the volatility of content-based revenue, Perna has developed multiple income streams:^[3]

Merchandise and Coffee Brand

The channel has expanded into e-commerce with apparel sales (including opportunistic t-shirts branded as "Cursed Shirts") and a white label coffee brand called Benchwarmer Brew, which has received positive reviews from consumers.^[3]^[10]

Sponsorships and Partnerships

ThatsGoodSports has secured ongoing partnerships with several brands. The channel is notably one of Raycon's most frequently sponsored creators, featuring the audio brand in 29 videos since October 2019—more than any other YouTube channel in Raycon's marketing portfolio.^[11] Other brand partnerships have included Manscaped and Underdog Fantasy.^[3]^[10]

The channel also maintains a Patreon page, allowing dedicated fans to support the content directly in exchange for exclusive perks.^[10]

Collaborations and Content Expansion

In recent years, ThatsGoodSports has expanded its content offerings through collaborations, most notably with fellow NFL content creator Tom Grossi. Their joint efforts have resulted in "The Grossi Perna Show" (GPS), which covers NFL news and developments.^[1]^[4]^[7]

This partnership has allowed for broader coverage beyond Perna's Broncos focus, attracting fans from different team bases while maintaining the comedic approach that defines ThatsGoodSports. The collaboration has expanded to podcast format, available on platforms like Spotify and Apple Podcasts.^[7]

Social Media Presence

Beyond YouTube, Perna maintains an active social media presence with 112,100 followers on Twitter/X, where he continues his commentary on NFL developments and interacts with his audience.^[5] He also maintains an Instagram account, creating a multi-platform presence that strengthens his personal brand.^[10]

This cross-platform approach helps maintain audience engagement between video uploads and provides additional touchpoints for fans and potential sponsors alike.

ThatsGoodSports

ThatsGoodSports

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