STUDIO CHOOM [스튜디오 춤]

The Digital Choreography Pioneer

STUDIO CHOOM has emerged as one of the most influential dance-focused content creators in the global K-pop landscape, revolutionizing how audiences experience choreographed performances online. ^[1] Operating under the YouTube handle @studiochoom, this South Korean channel specializes in capturing high-quality dance performances from notable K-pop acts in a distinctive studio setting characterized by white backgrounds and dynamic colored lighting. ^[1] The channel represents a unique approach to dance content creation, differentiating itself from traditional music show formats by focusing exclusively on choreography and performer artistry. ^[5] Rather than incorporating elaborate stage designs or audience shots, STUDIO CHOOM's minimalist aesthetic places the spotlight entirely on the dancers and their movements, creating an immersive viewing experience that has captivated millions worldwide.

Origins and Corporate Foundation

STUDIO CHOOM traces its roots back to January 2019, when it first debuted as content on the Mnet Digital Studio M2 YouTube channel. ^[1] The channel is operated by CJ ENM, a major South Korean entertainment conglomerate that owns Mnet and various other media properties. ^[12] Initially, the content appeared under the M2 umbrella before evolving into its own dedicated platform. The channel's breakthrough moment came with early viral performances, including GFriend's SinB performing "Sweet but Psycho" and (G)I-DLE's Sojin covering "7 Rings." ^[1] These initial successes demonstrated the format's appeal and helped establish STUDIO CHOOM's reputation as a premier destination for dance content. The first boy group to be featured was Oneus, though their performance was initially uploaded to the M2 channel before STUDIO CHOOM gained independence. ^[1] When STUDIO CHOOM launched as a separate entity, Tomorrow X Together's "Cat & Dog" became the inaugural "Be Original" video on May 12, 2019. ^[1] This marked the beginning of what would become the channel's flagship content series.

Impressive Growth Metrics

The channel's growth trajectory has been remarkable, reaching significant milestones in relatively short timeframes. STUDIO CHOOM surpassed 1 million subscribers in July 2020, achieving this benchmark in less than two years after launching as an independent channel. ^[1] Current analytics reveal the channel's substantial reach and engagement. As of June 2025, STUDIO CHOOM boasts 5.71 million subscribers with over 4.04 billion total video views. ^[2] The channel maintains an impressive upload frequency of approximately 12 videos per week and achieves an excellent engagement rate of 9.33%. ^[2] Recent performance data indicates continued strong growth, with the channel gaining 1.06% more subscribers and 2.08% more views in the past 30 days alone. ^[2] Monthly earnings estimates range from $143,000 to $429,000, reflecting the channel's commercial success and advertiser appeal. ^[2]

Content Strategy and Format Innovation

STUDIO CHOOM has developed several distinct content series that have become essential showcases for K-pop artists. The flagship "STUDIO CHOOM ORIGINAL" series features dynamic camera movements, concept-matched lighting, and crystal-clear video quality that highlights choreographic details. ^[4] The "Artist of the Month" series represents one of the channel's most popular innovations, featuring individual K-pop idols performing solo choreography to both K-pop and Western songs. ^[8] ^[9] This monthly showcase allows artists complete creative control over music selection, choreography, and overall storytelling, with all footage captured in 4K 60FPS for maximum visual impact. ^[8] Additional content formats include "Mix & Max" and "We Lit" series, which showcase both established idols and emerging dancers. ^[1] The channel also produces behind-the-scenes content, giving fans intimate access to the production process and artist interactions. ^[5]

Technical Excellence and Production Values

The channel's technical approach sets it apart from conventional performance videos. All content is shot in high-definition 4K resolution with sophisticated camera work that captures choreographic nuances often missed in traditional music show broadcasts. ^[6] The signature white background with programmable colored lighting creates a distinctive visual identity while ensuring optimal focus on the performers. STUDIO CHOOM's production team employs multi-camera setups and dynamic movement to create engaging visual narratives that complement the choreography. ^[5] This technical precision has helped establish the channel as a preferred platform for artists seeking to showcase their dance abilities in the highest quality format available.

Industry Recognition and Cultural Impact

The channel has garnered significant industry recognition for its innovative approach to dance content. STUDIO CHOOM received a Platinum Award from the LIT Talent Awards in 2022 for Best Dance Video in the "Mix & Match" category. ^[7] The "Artist of the Month" series also earned recognition at the NYX Video Awards in 2021. ^[8] Several STUDIO CHOOM performances have achieved viral status, with some videos accumulating tens of millions of views. Stray Kids' Hyunjin's "Artist of the Month" performance reached 45 million views, while ATEEZ's Wooyoung became the first male idol in the series to surpass 10 million views. ^[3] ^[9] The channel's influence extends beyond entertainment, contributing to the global spread of K-pop culture and dance trends. STUDIO CHOOM has become an essential platform for artists seeking to reach international audiences, with performances often serving as references for dance covers and tutorials worldwide. ^[5]

Awards and Notable Achievements

In 2025, STUDIO CHOOM recognized outstanding performances from the previous year by presenting "2024 Best Performance" awards to select artists. IVE received recognition as one of the top-performing groups, with their STUDIO CHOOM ORIGINAL content achieving some of the highest view counts for 2024. ^[4] The channel celebrated a significant milestone in January 2022 when it presented special trophies to Stray Kids for their "God's Menu" performance and ITZY for their "Wannabe" video, commemorating their exceptional success on the platform. ^[1]

Multi-Platform Presence

Beyond YouTube, STUDIO CHOOM maintains an active presence across multiple social media platforms to engage with its global fanbase. The channel operates official accounts on Instagram (@studio_choom), Facebook (StudioCHOOM), and TikTok, creating a comprehensive digital ecosystem for dance content. ^[10] ^[11] This multi-platform strategy allows STUDIO CHOOM to reach audiences across different demographics and geographic regions, adapting content formats to suit each platform's unique characteristics while maintaining consistent branding and quality standards.