SQUEEZIE

The Rise of a Digital Entertainment Icon

Lucas Hauchard, professionally known as Squeezie, has emerged as one of France's most influential content creators and digital entertainment pioneers. With over 19.6 million subscribers on his main YouTube channel and more than 11 billion views^[1], Squeezie has established himself as the second most popular French-speaking YouTuber^[2]³.

Early Life and Career Beginnings

Born on January 27, 1996, in Vitry-sur-Seine, France^[2]^[4], Lucas Hauchard began his digital journey at the young age of 12. He first launched on YouTube in May 2008 with a channel dedicated to the game Dofus, called "Dofus Bouclier"^[2]^[7]. After experimenting with another gaming channel called "TheVideobc" in November 2010^[2], he created his current channel under the pseudonym "Squeezie" in 2011 at the age of 15^[2]^[4]. The choice of his pseudonym was inspired by the song "Squeeze It" by Tiësto and DJ Frank E^[4]. His dedication to video game content quickly gained traction, making him the youngest French person to reach one million subscribers on YouTube at the age of 17^[2]^[4].

Content Evolution and Expansion

Squeezie's content has evolved significantly since his early gaming videos. Initially focused on Let's Play commentaries featuring games like Minecraft, Battlefield: Bad Company, Crysis 2, and Call of Duty: Black Ops^[8], he has diversified into various entertainment formats. His channel now features reaction videos, comedy sketches, real-life games with other content creators, and storytelling videos focusing on mysterious or horrific tales^[2]^[4]. In September 2018, Squeezie launched his secondary channel, "Squeezie Gaming," which features edited highlights from his Twitch livestreams^[2]^[7]. This gaming channel has accumulated over 5 million subscribers and 2.5 billion views^[6]^[9].

Collaborative Projects

A significant milestone in Squeezie's career was his collaboration with fellow French YouTuber Cyprien Iov. In April 2013, when Squeezie had reached 500,000 subscribers, they launched "CyprienGaming" (later renamed "Bigorneaux & Coquillages")^[2]^[7]. This collaborative channel has garnered over 5.99 million subscribers^[2], though it became inactive in 2019^[2].

Multi-Platform Presence

Beyond YouTube, Squeezie maintains a strong presence across multiple platforms. He regularly streams on Twitch, where he has over 5.4 million followers^[11]^[13] and typically hosts live sessions every Wednesday from 8 PM to midnight^[6]. His Twitch streams have achieved remarkable viewership milestones, with his all-time peak reaching over 1.3 million concurrent viewers^[13]. His social media reach extends to Instagram, where he has accumulated 8 million followers^[4]^[8], and he maintains significant engagement across other platforms as well.

Music Career

Squeezie has successfully ventured into the music industry, releasing several albums and singles. His musical journey includes collaborations with various artists, resulting in chart-topping releases. Notable tracks include "Bye Bye" featuring JOYCA, which reached #13 on the Top SNEP, and "Mirador" with Kezah and Freddy Gladieux, which climbed to #7^[5]. In 2020, he released his first album "Oxyz," which included singles like "Guépard" featuring Némir and "Servis" featuring Gambi^[5]. His music has gained substantial streaming success, with over 306,000 monthly listeners on Spotify^[5] and popular tracks like "Time Time" amassing nearly 50 million streams^[5].

Business Ventures and Entrepreneurship

Squeezie has demonstrated entrepreneurial acumen through various business ventures. He launched YOKO Shop, a streetwear clothing brand with Japanese influences that operated as a capsule collection model¹². Though the brand concluded its operations after running from 2019¹³, it represented his expansion into fashion and merchandise. More recently, in May 2025, Squeezie entered the wellness market with the launch of his kombucha brand, CIAO, which achieved immediate commercial success¹⁴.

Esports and Gaming Industry

A significant milestone in Squeezie's career has been his involvement in esports. He co-founded the esports team "Gentle Mates" alongside fellow creators Gotaga and Brawks^[15]¹⁴. The team competes at a global level in games like Valorant and has secured partnerships with major brands including Deezer as their official music sponsor^[15].

GP Explorer: Revolutionizing Digital Entertainment

One of Squeezie's most ambitious projects has been the creation of GP Explorer, a Formula 4 competition featuring content creators and internet personalities. The first edition, held on October 8, 2022, at the Circuit Bugatti in Le Mans, broke Twitch viewership records for French streams, reaching over one million concurrent viewers and averaging 400,000 throughout the event^[14]. The success continued with the second edition in 2023^[14], and the third and final edition is scheduled for October 3-5, 2025^[10]^[12]. This event has redefined the boundaries between digital content creation and traditional motorsport entertainment¹⁴.

Cultural Impact and Recognition

Squeezie's influence extends beyond digital platforms into mainstream French culture. He became the first content creator to be featured at the prestigious Musée Grévin, France's equivalent to Madame Tussauds^[4]¹⁴. This honor places him alongside established cultural icons and demonstrates the recognition of digital creators in traditional cultural institutions. In 2025, Squeezie received the inaugural Digital Award at the Monte-Carlo Television Festival, recognizing his innovation, creativity, and cultural impact in the digital entertainment space¹⁴. This prestigious recognition during the Golden Nymph Awards Ceremony highlighted his role as a trailblazer in digital entertainment¹⁴.

Media Appearances and Documentation

Squeezie's journey and impact on French digital culture were documented in "Squeezie: Merci Internet," a five-part documentary series released on Prime Video in January 2024¹⁴¹⁹. The series explores not only his personal rise but also the broader emergence of the first generation of French YouTubers and their cultural significance¹⁹.

Current Status and Influence

As of 2025, Squeezie maintains his position as France's second most-subscribed YouTuber with 19.6 million subscribers³²⁰, trailing only Tibo InShape who leads with 26.9 million subscribers²⁰. His channel continues to generate substantial viewership, with over 11.2 billion total views²¹ and consistent monthly engagement averaging hundreds of thousands of views per video^[3]. His estimated monthly earnings from YouTube alone range from $78,400 to $235,200^[3], reflecting his continued commercial success and audience engagement. This financial success, combined with his various business ventures, has established him as one of France's most successful digital entrepreneurs. Squeezie's ability to consistently reinvent his content while maintaining authentic connections with his audience has solidified his position as a defining figure in French digital entertainment culture, inspiring a generation of content creators and demonstrating the potential for digital platforms to create lasting cultural impact.