Early Life and Career Beginnings

Sarah Stevenson, known professionally as Sarah's Day, was born on August 30, 1992, in Sydney, Australia^[4]. Growing up with two sisters, Emily and Talia, Sarah initially had no aspirations of becoming a social media personality^[4]. Her journey into content creation began in 2013 when she launched her YouTube channel as a means to document her personal struggle with severe hormonal acne and share holistic solutions she discovered through research^[4]^[5]. What started as a personal outlet quickly evolved into something much larger. Sarah's authentic approach to discussing her skin issues and the natural remedies she explored resonated with viewers facing similar challenges^[3]. Her willingness to share the real, unfiltered aspects of her health journey, including mental breakdowns and social anxiety, set her apart from other creators in the wellness space²⁹.

Building a Digital Empire

YouTube Success and Growth

Sarah's Day has grown into one of Australia's most prominent lifestyle influencers, with her YouTube channel currently boasting 1.55 million subscribers and over 328 million total video views³¹. Her content has evolved from focusing solely on acne treatment to encompassing holistic health, fitness, wellness, and motherhood^[1]. The channel's most successful content includes her birth vlogs, with her first birth video from 2019 garnering 8.9 million views and becoming the channel's most popular upload^[5]. Her recent third birth vlog from November 2024 has already accumulated over 450,000 views, demonstrating her continued ability to connect with her audience through major life moments²⁷.

Cross-Platform Presence

Beyond YouTube, Sarah maintains a strong presence across multiple social media platforms. Her Instagram account @sarahs_day has 1.3 million followers with an engagement rate of 1.26%, which analytics platform HypeAuditor rates as "Good" for her category^[6]. She ranks as the 5th top influencer in the Trainers & Coaches category in Australia and holds the 200th position overall among Australian influencers^[6].

Business Ventures and Monetization

Brand Partnerships and Collaborations

Sarah has established partnerships with numerous brands throughout her career, including major collaborations with Tropeaka for protein powder products and White Fox Boutique for activewear collections^[8]²⁸. Her brand partnerships span various categories including fitness equipment, skincare, nutrition supplements, and lifestyle products^[8]. The influencer has worked with companies such as Converse, Vitamix, Nike Run App, Sony, and various Australian wellness brands^[8]. Her approach to partnerships aligns with her holistic lifestyle brand, focusing on products that complement her wellness-focused content strategy.

Personal Product Lines and Services

Sarah has expanded beyond traditional influencer partnerships to create her own products and services. She has developed fitness ebooks and workout programs, launched a recipe app called Sunee, and created her own deodorant line called Pitty Party^[2]^[10]. In 2023, she opened House of Groms, a creative production studio in Sydney that serves as both her content creation space and a facility available for other creators²². The studio reflects her Mediterranean-inspired design aesthetic and serves multiple functions from content production to business meetings²².

Personal Life and Family

Marriage and Partnership

Sarah married photographer Kurt Tilse in May 2021 in an intimate ceremony^[7]. The couple has worked together professionally, co-hosting "The Health Code Podcast" since 2018, which they describe as focusing on health, fitness, lifestyle, relationships, and career building^[7].

Motherhood Journey

Sarah and Kurt have three sons together. Their first child, Fox Ocean Tilse, was born in 2019, followed by their second son Malakai in 2022^[7]¹⁸. In 2024, they welcomed their third child, with Sarah announcing her pregnancy in May and giving birth in October²⁶³⁰. Sarah's approach to sharing her motherhood journey has been notably transparent. Her first birth vlog from 2019 was praised for its raw and honest portrayal of the birthing process, documenting a 30-hour labor experience^[11]. The video resonated deeply with viewers, receiving comments praising its authenticity and emotional impact^[11].

Content Strategy and Audience Engagement

Content Themes and Approach

Sarah's content strategy centers around authentic lifestyle documentation, covering topics from daily routines and meal preparation to fitness routines and family life^[3]. Her followers, who call themselves the "Sezzy Squad," are drawn to her relatable approach to health and wellness^[3]^[9]. Her content is characterized by what industry observers describe as a "non-aggressive approach to health," where she shares her personal dietary choices and fitness routines while acknowledging they may not work for everyone^[3]. This includes her advocacy for paleo eating based on her personal health needs, including gut health issues and hormonal concerns^[3].

Performance Metrics

Current analytics show Sarah's YouTube channel generates an estimated monthly income between $2,100 and $6,300 from ad revenue alone³¹. Her recent videos consistently receive between 150,000 to 450,000 views, with higher engagement on more personal content such as birth vlogs and family updates²⁷. The channel maintains an upload frequency of approximately 0.5 videos per week, with an average video length of 17.29 minutes³¹. While her engagement rate of 3.19% is considered low by platform standards, her consistent subscriber base of 1.55 million demonstrates strong audience loyalty³¹.

Industry Impact and Recognition

Sarah's influence extends beyond individual metrics to broader industry recognition. She is managed by Two Palms Media, which describes her as "YouTube's holistic health princess and one of Australia's leading social media personalities"^[9]. Her impact on the Australian wellness and fitness space has been significant, with her authentic approach inspiring numerous other creators in the holistic health sector³⁴. Her business ventures, particularly House of Groms, represent a evolution in influencer entrepreneurship, moving beyond traditional product endorsements to creating comprehensive content production facilities²². This approach demonstrates the maturation of the influencer industry, where established creators are building lasting business infrastructures rather than relying solely on brand partnerships.

Sarahs Day

Sarahs Day

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