The Royalty Family

Channel Overview and Family Composition

The Royalty Family operates one of YouTube's most successful family vlogging channels, featuring a multicultural Lebanese-Colombian family based in Los Angeles. The channel stars Andrea Espada, Ali Saleh, and their children Ferran Espada, Milan Espada, and Blu Amal Saleh.^[1] The family launched their YouTube channel on April 13, 2017, and has since built a massive following through their engaging family-focused content.^[2]

The channel's branding emphasizes their "royalty" theme, with family members often using titles like king, queen, and prince in their content. Their two dogs, Gucci and Princessa, are also featured prominently in videos and have become beloved characters for their audience.^[3] The family describes themselves as spreading positivity through challenges, fun games, adventures, and sharing their family journey with viewers worldwide.^[4]

Content Strategy and Popular Videos

The Royalty Family's content primarily consists of vlogs, challenges, pranks, and family adventures that showcase their daily lives and special experiences. They typically upload new videos once or twice per week, with each video averaging at least 1 million views.^[1] Their content strategy focuses on high-energy, entertainment-driven videos that often feature expensive purchases, elaborate challenges, and family milestones.

Some of their most successful videos have garnered tens of millions of views. Their top-performing content includes music videos featuring family member Ferran, challenge videos like consuming only one color of food for an entire day, and significant life events such as family adoptions.^[1] The channel has also produced official music videos, including "Stay Royalty," which recaptured memories from 2020.^[5]

Collaborations and Partnerships

The family has engaged in various collaborations with other YouTubers and influencers, expanding their reach through strategic partnerships. Notable collaborations include working with content creator Dhar Mann on educational content addressing important social topics.^[6] They have also partnered with brands like NordicTrack for fitness equipment campaigns and Chime for financial literacy initiatives.^[1]

Growth and Performance Metrics

As of June 2025, The Royalty Family has achieved remarkable growth with over 30.4 million subscribers on their main YouTube channel.^[7] The channel has accumulated more than 10.4 billion total video views since its inception, demonstrating consistent audience engagement over the years.^[7] Their recent performance shows strong momentum, with the channel gaining approximately 2.36% in subscribers over the past 30 days.^[7]

The channel's average video performance is impressive, with most videos receiving around 4.2 million views on average. Their monthly view count typically ranges between 10 million and 15 million views, while their engagement rate includes an average of 99.3K interactions per video, comprising 92.7K reactions and 6.6K comments.^[8] The channel ranks #69 in the Lifestyle category on YouTube and #78 among all United States-based channels.^[7]

Financial Success and Net Worth

The Royalty Family's YouTube success has translated into significant financial prosperity. According to industry estimates, their net worth is approximately $25 million as of 2024.^[9] Their primary income streams include YouTube ad revenue, brand partnerships, sponsorship deals, and merchandise sales through their Royalty Clothing line.^[9]

Monthly earnings estimates suggest the channel generates between $391,800 and $1.2 million per month from their YouTube content alone.^[7] The family's financial journey began modestly, earning approximately $8,000 in their first month as content creators, but has grown exponentially as their subscriber base expanded.^[9] Their estimated yearly earnings range from $405,900 to $6.5 million, reflecting the substantial revenue potential of successful family vlogging channels.^[10]

Recent Developments and Current Events

In early 2025, The Royalty Family faced significant challenges when Los Angeles wildfires threatened their home and community. The family documented their experience during the crisis, sharing emotional moments as they prepared to evacuate and expressing solidarity with affected residents.^[11] They actively encouraged their audience to donate to emergency relief efforts and contributed to disaster relief themselves, demonstrating their commitment to community support during difficult times.^[11]

More recently, the family has continued producing content that showcases major life events and family milestones. In June 2025, they surprised family member Milan with an elaborate birthday celebration that included building a trampoline park inside their home.^[12] They also welcomed new pets to their family, adding European Doberman puppies to provide companionship for their existing dog Gucci after the loss of their previous pet Princessa.^[13]

Secondary Channels and Ventures

Beyond their main channel, The Royalty Family operates Royalty Gaming, a secondary YouTube channel focused on gaming content primarily featuring Ferran. This gaming channel has achieved substantial success in its own right, accumulating over 7.1 million subscribers and more than 1 billion views.^[1] The gaming channel allows the family to diversify their content offerings and reach audiences interested in gaming entertainment.

The family maintains active social media presence across multiple platforms, including Instagram accounts for individual family members and their pets. These additional platforms serve to strengthen their brand presence and provide more intimate glimpses into their daily lives beyond their main YouTube content.^[4]