Project Farm

Channel Overview and Growth

Todd Osgood operates one of YouTube's most respected independent review channels through Project Farm, which has grown to over 3.56 million subscribers since its launch on January 22, 2017^[3]^[7]. The channel has accumulated more than 830 million total views across approximately 470 videos, establishing itself as a leading authority in the automotive and tools category^[3]^[7]. The channel's remarkable growth can be attributed to Osgood's commitment to unbiased product testing and his refusal to accept sponsorships from manufacturers^[2]. Unlike many content creators who rely on brand partnerships, Project Farm operates on a viewer-supported model through Patreon donations and YouTube ad revenue^[2]⁴. This funding approach allows Osgood to purchase all products with his own money, ensuring complete editorial independence⁵.

Content

Project Farm has carved out a unique niche by conducting comprehensive comparative tests on tools, automotive products, and household items^[9]. Osgood's testing methodology involves purchasing multiple competing products and subjecting them to standardized performance evaluations, often using creative and practical test scenarios that simulate real-world usage^[1]. The channel's content typically follows a consistent format where Osgood presents multiple brands of similar products, explains his testing criteria, conducts various performance tests, and provides data-driven conclusions without explicitly recommending specific brands^[1]. This approach has earned praise from viewers who appreciate the scientific rigor and objectivity of his reviews^[8]. Analytics platforms indicate that Project Farm maintains strong engagement metrics, with an average of 40,000 likes per video and consistent viewer retention^[7]. The channel's success is further evidenced by its ranking as the 11th most popular channel in the Autos & Vehicles category in the United States^[5].

Creator Background and Business Model

Before launching Project Farm, Todd Osgood worked in retail management, including positions at 7-Eleven as an Area Leader for nearly 12 years and at Sam's Club as a General Manager for 17 years^[13]. This business background likely contributed to his systematic approach to product testing and channel management. Osgood operates a 52-acre cattle farm in Missouri, which he purchased approximately four years before a 2020 video where he provided viewers with a tour of his agricultural operations^[6]. The farm raises grass-fed beef and includes various livestock, giving context to the "Project Farm" name beyond just product testing^[6]. The channel operates as Project Farm, LLC, a Missouri-based business entity¹². Revenue estimates from various analytics platforms suggest the channel generates between $177,000 and $221,000 in monthly earnings, with an estimated net worth ranging from $2.05 million to $2.27 million^[10]^[11]. These figures reflect the channel's substantial reach and engagement levels.

Community Impact and Recognition

Project Farm has built a devoted community of viewers who rely on Osgood's testing for purchasing decisions^[8]. The channel's comment sections frequently feature testimonials from viewers who have used his test results to make informed buying choices, often saving money by avoiding inferior products^[8]. The channel's influence extends beyond individual purchasing decisions. Industry professionals and tradespeople regularly reference Project Farm tests when discussing tool performance and value propositions^[12]¹⁶. This credibility has been built through consistent, methodical testing and Osgood's transparent communication about his methods and limitations^[1]. Osgood maintains high levels of community engagement, reportedly responding to nearly every comment on his videos with personalized replies rather than automated responses^[8]. This personal touch has helped foster loyalty among his subscriber base and contributed to the channel's sustained growth.

Expansion and Future Developments

In May 2025, Osgood launched Project Farm Extra, a secondary YouTube channel designed for content that doesn't fit the main channel's format^[4]. This expansion indicates his commitment to diversifying content while maintaining the core testing focus of the primary channel. The creator has also embraced additional platforms, maintaining presence on TikTok under the handle @realprojectfarm and Facebook, though YouTube remains his primary distribution platform¹⁸. Project Farm merchandise is available through the official website project-farm.com¹⁸. Recent content has continued to follow established patterns, with videos covering everything from flashlights and battery testers to fans and car equipment¹⁸¹⁹. The channel maintains its weekly upload schedule, typically releasing new content on Mondays, and continues to rely on viewer suggestions for future testing topics¹⁹.

Project Farm

Channel Overview and Growth

Content

Creator Background and Business Model

Community Impact and Recognition

Expansion and Future Developments

References