Ooga Booga

The Rise of Ooga Booga: Dylan Matthews' Secondary Channel Success

Ooga Booga represents the secondary YouTube channel of content creator Dylan Matthews, who is better known for his primary channel "Dylan Is In Trouble." Launched in April 2021, the channel has evolved into a dedicated space for Matthews to connect with his most devoted fans through a more intimate and unfiltered content experience.^[1]

The channel operates as what Matthews himself describes as a "smattering of thoughts and ideas," offering his superfans a different perspective from his main channel's polished movie and television commentary.^[2] This approach has resonated strongly with audiences, as evidenced by the channel's impressive growth trajectory and engagement metrics.

Channel Performance and Analytics

As of June 2025, Ooga Booga has achieved remarkable success with approximately 890,000 subscribers and over 79.27 million total video views.^[3] The channel demonstrates strong audience engagement with an impressive 5.68% engagement rate, which analytics platforms classify as "excellent" for channels in the entertainment category.^[3]

The channel's content library consists of 79 videos, with an average video length of 40.69 minutes, significantly longer than similar channels in the entertainment space.^[3] Despite a relatively low upload frequency of 0.5 videos per week, the channel maintains steady growth with a 1.71% subscriber increase over the past 30 days and a 4.05% increase in video views during the same period.^[3]

Content Strategy and Popular Videos

The channel's content primarily focuses on reaction videos, commentary on social media trends, and discussions about reality television shows. One of the channel's most successful videos, "The Best Reality TV Season Ever Made (Love Island USA Season 6)," has garnered over 1 million views, demonstrating the audience's appetite for Matthews' take on reality television content.^[4]

Another popular video on the channel involves Matthews playing "the Too Hot to Handle Game," which he humorously describes as "a mistake" in the video description.^[1] The channel also features content analyzing viral TikTok music, with one video titled "Rating Tik Tokers Music from Cringe to Tolerable" achieving viral status with over 3 million views.^[5]

A recurring series on the channel involves Matthews reviewing posts from the Reddit community r/AmITheAsshole (AITA), where he provides commentary and judgments on various social situations submitted by users.^[6] This content format has proven particularly popular with his audience, combining his natural commentary style with engaging source material.

Audience and Community Building

Matthews has cultivated a dedicated fanbase he affectionately calls "boogies," distinguishing them from the "troublemakers" who follow his main channel.^[7] This terminology reflects his understanding that audiences can gravitate toward different aspects of his content creation, with some preferring the more casual, unfiltered approach of Ooga Booga over his main channel's structured movie commentary.

The creator has acknowledged the unique relationship between his two channels, noting that some fans discover Ooga Booga first before realizing the existence of his larger, more established main channel.^[7] This organic discovery process has contributed to the channel's growth and the development of a highly engaged community.

Creator Background and Professional Context

Dylan Matthews, the creator behind Ooga Booga, is a 34-year-old content creator from Wisconsin who gained initial recognition through his main YouTube channel "Dylan Is In Trouble."^[8] He holds an Associate's degree in Video and Motion Graphics from Madison Media Institute, which he completed in 2011.^[9]

Matthews' content creation journey began with a previous channel called "Dylan Will Not Participate," which focused on music reaction videos before he transitioned to his current dual-channel approach.^[8] His main channel has accumulated over 1.99 million subscribers and 483.84 million views, providing the foundation for Ooga Booga's success.^[10]

Industry Recognition and Rankings

Within YouTube's entertainment category, Ooga Booga currently ranks #22,152 in the entertainment sector, #15,486 among United States-based channels, and #78,261 worldwide.^[3] These rankings reflect the channel's solid performance within the competitive landscape of entertainment content on the platform.

The channel's estimated monthly earnings range from $4,800 to $14,500, though analytics suggest this falls below the average for similar channels in the entertainment category.^[3] This revenue model demonstrates the channel's commercial viability while maintaining its focus on authentic, community-driven content.