Rising Hip-Hop Talent from Houston

Official DeeBabyTV, known by the YouTube handle @officialdeebabytv4721, has established himself as one of Houston's most compelling emerging hip-hop artists. Born Jesus Martinez on July 22, 1996, the Mexican-American rapper has transformed his challenging upbringing into captivating musical narratives that resonate with audiences across the country^[1]^[2].

Early Life and Musical Beginnings

DeeBaby's journey into music began at an early age when he started freestyling with his uncle at just five years old^[3]. His passion for hip-hop was solidified three years later when he recorded three songs at a local Houston studio, marking his commitment to developing his artistic identity^[3]. Growing up primarily in northwest Houston, DeeBaby faced significant challenges, including being raised in a single-parent household while his mother worked long hours to support the family^[4]. These early experiences of adversity would later become central themes in his music.

Breakthrough Success with "Marz"

DeeBaby's career reached a pivotal moment in 2021 with the release of his single "Marz." Ironically, this breakthrough track was initially a song the artist himself disliked. In interviews, he revealed that he only named it "Marz" after the producer MarzBeats95 and recorded it casually in his home studio^[5]. Despite his personal reservations about the track, "Marz" proved to be transformative for his career, accumulating over 23 million views on YouTube and more than 19 million streams on Spotify^[6]^[7]. Before this release, DeeBaby had only around 2,000 monthly listeners on Spotify and fewer than 3,000 YouTube subscribers^[5].

Professional Recognition and Chart Success

DeeBaby's talent has earned recognition from established artists in the hip-hop community. Most notably, Kevin Gates provided an enthusiastic endorsement, affectionately calling him "the Mexican Gates"^[6]^[7]. This recognition helped elevate DeeBaby's profile within the industry and validated his artistic approach. His 2023 mixtape "Junkie Mode" demonstrated significant commercial success, reaching the Top 10 of Apple Music's Hip-Hop Albums chart and peaking at #12 on Billboard Heatseekers^[6]^[7]. The project accumulated over 242 million streams and featured popular tracks like "Never Gon' End" and "Listen To Your Heart"^[7]. His follow-up project, "Can You Hear Me Now?" in 2024, also achieved chart success, reaching #13 on Billboard Heatseekers^[7].

YouTube Channel Performance and Analytics

The Official DeeBabyTV YouTube channel, which launched on February 19, 2018, has grown substantially, currently maintaining 422,000 subscribers with over 433 million total video views^[8]. The channel demonstrates strong engagement metrics, with an estimated monthly earnings range of $25,200 to $75,500^[8]. Recent uploads have generated significant viewership, including "Atlanta Baby" with 75,600 views and "I Don't Need & Changed on Me" with 563,100 views^[8].

Streaming Platform Success

DeeBaby's presence on Spotify reflects his growing popularity, with 916,374 monthly listeners and 181,311 followers^[9]. His streaming statistics show impressive numbers, with total plays reaching over 226 million across his catalog^[10]. His most popular tracks include "Marz" with 23.7 million streams, "Never Gon' End" with 12.5 million streams, and "Anymore" with 10.6 million streams^[9].

Recent Projects and Collaborations

In 2025, DeeBaby released his album "Ms. Salazar," dedicated to his chosen grandmother who provided support during difficult times^[11]. The album explores themes of chosen family and unconventional relationships, featuring 26 tracks that showcase his evolved artistic vision^[11]. Additionally, DeeBaby appeared on Charlie Sloth's prestigious "Fire in the Booth" series in December 2024, marking the first-ever Fire in the Booth session recorded in Texas^[12].

Major Tour Opportunities

DeeBaby's rising profile has led to significant touring opportunities, including his selection as a special guest on NBA YoungBoy's 2025 MASA Tour alongside K3^[13]^[14]. This 27-city tour, produced by Live Nation, represents a major milestone in DeeBaby's career and provides exposure to NBA YoungBoy's substantial fanbase^[13].

Artistic Style and Themes

DeeBaby's music is characterized by his melodic approach to hip-hop, often incorporating auto-tuned vocals that allow him to express emotional vulnerability^[4]. His lyrics frequently address themes of personal struggle, family relationships, and his journey from adversity to success^[15]. This authentic storytelling approach has resonated with audiences who connect with his honest portrayal of life experiences.

Record Label and Business Relationships

DeeBaby is signed to Black Diamond Entertainment, which has supported his artistic development and commercial growth^[15]^[5]. His recent releases have been distributed through Already Platinum and Create Music Group, providing broader distribution networks for his music^[11].

Official DeeBabyTV

Official DeeBabyTV

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