NEN FAM

The Rise of NEN FAM: A YouTube Family Success Story

NEN FAM has established itself as one of the most successful family-oriented YouTube channels in the creator ecosystem. With 2.88 million subscribers as of May 2025, this channel serves as a secondary platform for the larger Not Enough Nelsons family brand.^[1] The channel features a variety of family-friendly content including challenges, vlogs, and day-in-the-life videos that showcase their unique family dynamics.

The Extraordinary Family Behind the Channel

What makes NEN FAM particularly distinctive is the size of the family it represents. The Not Enough Nelsons family consists of 18 members - parents Benji and Tiffany Nelson and their 16 children, of whom seven are biological and nine are adopted.^[4] This extraordinary family structure has become central to their content, with many videos focusing on the logistics and adventures of raising such a large family. The children range in age from 5-year-old Ledger to 28-year-old KennaDee, with several adult children who have started families of their own.^[2]

Based in Utah, USA, the family began their YouTube journey on December 12, 2018, when they launched their main channel, Not Enough Nelsons. The NEN FAM secondary channel was established later, in June 2019, to provide additional content for their growing audience.^[3]^[4]

Channel Growth and Content Strategy

NEN FAM's content strategy centers around showcasing the challenges and joys of managing a household with 16 children. Their videos include creative challenges like "10 KiDS EAT ONE COLOR FOR 24HRS!" and behind-the-scenes looks at family life such as "REAL LiFE CRAZY WEEKEND W/ 16 KiDS!!"^[5]^[9] This consistent posting schedule of engaging family content has helped them maintain steady growth, with the channel gaining approximately 330,000 subscribers between August and December 2024 alone.^[6]

The family maintains a multi-channel strategy, with their main Not Enough Nelsons channel reaching an impressive 4.7 million subscribers by May 2025. Several family members have also launched individual channels, including JUSTKASS (with 5.5 million subscribers) and KennaDeeKay, creating an expansive digital ecosystem.^[9]^[7]

Impressive Metrics and Financial Success

NEN FAM's success extends beyond subscriber count. According to analytics from May 2025, the main Not Enough Nelsons channel generates an estimated monthly revenue between $235,900 and $707,700, placing them well above similar channels in their category. Their videos average 33 minutes in length, significantly longer than many family vloggers, and they maintain an upload frequency of approximately 2.25 videos per week.^[9]

The channel's metrics demonstrate consistent growth, with their view count increasing by 5.06% in the 30 days preceding May 5, 2025, reaching a total of 2.83 billion views. Their subscriber count also grew by 1.95% during this period.^[9] While their engagement rate of 1.94% is categorized as "Low" by industry standards, their absolute numbers remain impressive, with videos regularly receiving hundreds of thousands of views.

From Humble Beginnings to YouTube Success

The family's success story is particularly compelling given their humble beginnings. In a March 2022 video, Tiffany Nelson revealed that she and her husband Benji were once "dirt poor," working six jobs each to make ends meet. Their entrepreneurial spirit led them to collect and recycle cans for date nights, eventually saving enough to purchase and flip houses. This early financial strategy created a foundation for their later success, allowing them to build a substantial family home.^[8]

Industry Position and Recognition

Within the crowded landscape of family content creators, NEN FAM and their main channel have secured a noteworthy position. Not Enough Nelsons ranks #2,498 in the Lifestyle category on YouTube, #1,978 in the United States, and #8,679 worldwide as of May 2025.^[9] They are frequently mentioned alongside other popular family channels like The Royalty Family, The LaBrant Fam, and Family Fun Pack, cementing their place in the family vlogging ecosystem.^[10]

Their content has been recognized as appropriate primarily for tweens and teens, though parents are advised to be mindful of themes of materialism that sometimes appear in videos showcasing excessive spending or gift exchanges.^[10]