The Tech Influencer Phenomenon: Mrwhosetheboss

With over 20.9 million subscribers and nearly 7 billion views as of May 2025, Arun Rupesh Maini-known professionally as Mrwhosetheboss-has established himself as one of the world's leading technology content creators on YouTube.^[1] His channel, focused primarily on smartphone reviews and cutting-edge technology, has grown from humble beginnings to become a dominant force in the tech influencer space.

Early Life and Background

Born on October 24, 1995, in Nottingham, England, Maini comes from a multicultural background. His mother immigrated to the UK from India when she was 15, while his father hails from Leicester, England. Growing up, Maini attended two educational institutions simultaneously-a regular English school on weekdays and a Hindi school on weekends to maintain connection with his cultural heritage.^[1]^[2]

Maini's educational journey took him through the fee-paying Nottingham High School before he pursued higher education at the University of Warwick, where he earned a First Class Honours degree in Economics.^[16] This strong academic foundation provided him with analytical skills that would later prove valuable in his content creation career.

From Economics to YouTube Stardom

While many might assume Maini was always destined for a career in technology, his path to YouTube fame began unexpectedly. During his university years, he completed an eight-week internship at PricewaterhouseCoopers in London. Finding the corporate environment uninspiring, he would quickly complete his assigned tasks and spend his remaining time brainstorming ideas for YouTube videos that he would record in the evenings.^[8]

At a critical career crossroads, Maini was offered an entry-level position at the accounting firm with a salary of approximately £35,000. In a bold move that defined his future, he declined this traditional career path to focus entirely on content creation.^[1]^[2] This decision would ultimately lead to his tremendous success as a digital influencer.

Channel Evolution and Content Strategy

Maini's YouTube journey began in April 2011, though his focus wasn't initially on technology. He originally created gaming content until his brother gave him his first smartphone-a ZTE Blade-when he was 14 years old. Fascinated by this device, Maini created a video about it that performed surprisingly well, pivoting his channel toward smartphone and technology content.^[1]^[9]

Today, Mrwhosetheboss specializes in comprehensive technology reviews, performance comparisons, and analysis of emerging tech trends. His content resonates with an audience ranging from teenagers to adults in their 30s and 40s, united by their interest in the latest technological innovations.^[10] The channel's mission statement-to build the "Greatest Tech Community on the Planet"-reflects Maini's ambitious vision for his platform.^[16]

Record-Breaking Achievements

In September 2024, Maini collaborated with fellow creator Matthew Perks (known as DIYPerks) to build the world's largest smartphone replica-a fully functional, scaled-up iPhone 15 Pro Max standing over two meters tall. This impressive creation earned him a Guinness World Record for the largest smartphone replica, fulfilling a childhood dream as Maini had been an avid reader of Guinness World Records books in his youth.^[7]

The record-breaking phone was created to celebrate another significant milestone: surpassing Apple Inc. in YouTube subscribers in August 2024, a goal Maini had been actively pursuing.^[7]^[9] This achievement symbolizes how individual content creators can now rival major technology corporations in terms of digital reach and influence.

Industry Recognition

Maini's contributions to technology content have earned him prestigious recognition within the creator community. He won the Technology category at the Streamy Awards in both 2021 and 2022, establishing his position among the elite tech content creators.^[6]^[9] During his 2021 acceptance speech, Maini expressed genuine surprise at winning, noting that he was competing against creators he had watched since childhood-his "childhood Avengers."^[6]

In May 2021, Maini joined Night Media, a talent management company representing some of the internet's biggest creators, further legitimizing his status in the digital entertainment industry.^[9]

Personal Life and Business Growth

In 2024, Maini married Dhrisha Maini, marking a significant personal milestone alongside his professional achievements.^[1]^[2] Beyond his main channel, he has expanded his digital presence through additional channels, including Mrwhosetheboss Shorts, which allows him to reach audiences through alternate content formats.^[3]^[19]

His content strategy continues to evolve, with recent videos exploring comparisons between flagship smartphones. In January 2025, he produced a detailed camera test comparing the Samsung Galaxy S25 Ultra against the iPhone 16 Pro Max, demonstrating his continued focus on delivering comprehensive analysis of premium technology products.^[9]

Impact on Technology Discourse

Beyond simple product reviews, Maini has established himself as an influential voice in technology discourse. In September 2022, he produced an investigative piece about Samsung phones experiencing battery explosion issues, highlighting his commitment to consumer advocacy alongside product promotion.^[9] This willingness to address industry problems has helped build trust with his audience and distinguish him from creators who focus exclusively on positive product features.

As of May 2025, with his channel continuing to grow in both subscribers and influence, Mrwhosetheboss has become more than just a technology reviewer-he represents a new generation of digital experts whose opinions can significantly impact consumer choices and even industry direction in the increasingly complex world of modern technology.

Mrwhosetheboss

Mrwhosetheboss

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