The Creative World of Moriah Elizabeth

Moriah Elizabeth has established herself as one of YouTube's most beloved arts and crafts content creators, captivating audiences with her colorful creations and engaging personality. With over 10.5 million subscribers on her YouTube channel as of May 2025, she continues to inspire creativity in viewers of all ages.^[2]^[1]

Known for her vibrant art style and signature editing filled with sound effects and playful moments (which she affectionately calls "MEmes"), Moriah has carved out a distinctive niche in the creative content space. Her channel features a wide range of artistic endeavors, from squishy makeovers to thrift store transformations, digital art, and baking projects.^[3]^[8]

Channel Growth and Evolution

Moriah joined YouTube on August 25, 2010, and has since uploaded 513 videos that have collectively garnered over 4.33 billion views.^[2] Her commitment to consistent content delivery, typically uploading new videos on Fridays at 4:00 PM ET, has helped her maintain a strong connection with her audience.^[8]

According to analytics, her channel sees impressive engagement with around 1.8 million views per video on average. Her content has shown steady growth, with the channel gaining approximately 0.96% more subscribers in the 30 days leading up to May 2025.^[2]

Content Series and Recurring Themes

Moriah has developed several popular recurring series that have become her channel's backbone:^[8]

Squishy Makeovers: Transforming used or damaged squishy toys sent by viewers
Thrift Store Makeovers: Renovating and decorating secondhand items
Create This Book: Working through prompts from her self-authored interactive art book
Bake With ME: Recreating her squishy designs as edible treats
Drawings to Squishies: Converting her 2D artwork into 3D squishy toys

Her most recent videos include "The Birth of BABY BLOBS (Pt. 1): Blob Universe #9" and "Making ART From Snacks #3," showing her continued creativity and evolution as a content creator.^[5]^[10]

Artistic Style and Approach

At 30 years old, Moriah approaches art with an emphasis on fun and accessibility rather than technical perfection. She frequently incorporates rainbows, sprinkles, and her own cutesy original characters into her work.^[9]^[11] This approachable attitude toward creativity resonates strongly with her audience, making art feel accessible to viewers of all skill levels.

Moriah uses professional equipment to create her content, including a Canon EOS R5 camera and Adobe Premiere Pro CC for editing, allowing her to produce high-quality videos that maintain her signature playful style.^[2]

Business Ventures and Brand Expansion

Beyond creating videos, Moriah has successfully expanded into merchandise and published works. Her estimated monthly earnings from YouTube alone range between $42,400 and $127,300, demonstrating the significant financial success of her creative endeavors.^[2]

In December 2023, she partnered with Bonkers Toys to launch a line of plushies at Walmart, featuring characters from her videos including Pickle, Georgie, and Cousin Derp.^[4] She has also authored two interactive art books, "Create This Book" and "Create This Book 2," which encourage readers to complete creative prompts.^[7]

Other product lines include a custom Rubik's Cube and a nail polish brand, showing her versatility as both a content creator and entrepreneur.^[4] In 2025, she continues to promote her products through her channel, directing fans to her merchandise through dedicated links.^[8]

Multi-Platform Social Media Presence

While YouTube remains Moriah's primary platform, she maintains an active presence across other social media channels:

Instagram

With 541,000 followers on Instagram (@moriahelizabethofficial), Moriah shares polished photos of her artwork, product launches, and behind-the-scenes glimpses of her creative process.^[6] Her posts generate strong engagement, with an estimated post value of $971 and an average engagement rate of 5.27%.^[12]

TikTok

Moriah has expanded to TikTok, where she has amassed 1.9 million followers. Her content on this platform consists primarily of shorter clips featuring squishy transformations, humorous commentary, and snippets from her larger YouTube projects.^[9]

Audience Engagement and Community

Part of Moriah's success stems from her strong connection with her audience. She frequently incorporates viewer feedback into her content, including reading comments in dedicated videos and creating makeovers based on fan suggestions.^[5] She also maintains a P.O. box where fans can send letters and squishies for potential makeovers, further strengthening community engagement.^[2]

Her videos consistently generate high engagement rates, with an average of 3.39% across platforms, considered excellent in the content creator industry.^[2] This level of audience interaction has helped solidify her position as a leading voice in the arts and crafts niche.

Personal Background

While Moriah maintains privacy regarding many aspects of her personal life, she has shared that she has a mixed heritage, with her father being Peruvian and her mother being white.^[2] This multicultural background adds another dimension to her creative perspective and global appeal.

Her approachable demeanor and willingness to share her creative process, including mistakes and learning experiences, have endeared her to fans who appreciate her authenticity in an often highly curated social media landscape.^[9]

Moriah Elizabeth

Moriah Elizabeth

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