MoreSidemen

YouTube Gaming Phenomenon

MoreSidemen represents one of the most successful secondary YouTube channels in the British content creation landscape, serving as the official second channel for the renowned Sidemen collective. The channel launched on February 1, 2018, and has since evolved into a powerhouse platform that showcases gaming content, reaction videos, and extended behind-the-scenes material from the seven-member group.^[1]

The channel operates under the YouTube handle @moresidemen and proudly describes itself as "the Official Sidemen 2nd Channel which is also officially the greatest channel on YouTube."^[2] This playful self-description reflects the group's characteristic humor and confidence that has endeared them to millions of viewers worldwide.

Impressive Digital Metrics

MoreSidemen has achieved remarkable success in terms of audience reach and engagement. As of June 2025, the channel boasts approximately 9.27 million subscribers and has accumulated over 5.36 billion total video views across more than 1,280 uploaded videos.^[3] The channel maintains consistent growth with an estimated monthly earning potential ranging from $115,000 to $345,100, significantly outperforming similar entertainment channels on the platform.^[3]

Recent performance data indicates the channel gained approximately 40,000 subscribers in the past month, with daily view counts regularly exceeding 2 million views.^[4] The channel's engagement rate of 3.46% is considered excellent within YouTube's entertainment category, demonstrating strong audience connection and interaction.^[3]

Content Strategy and Gaming Focus

MoreSidemen has carved out a distinctive niche in gaming content, particularly through their popular Among Us gameplay series. The channel experienced significant growth when they began regularly featuring Among Us content, with some videos reaching tens of millions of views and helping to revitalize the channel's performance.^[5] These gaming sessions often feature complex role-playing scenarios and creative modifications that showcase the group's entertainment skills and chemistry.

Beyond gaming, the channel serves as a platform for compilation videos, reaction content, and extended versions of content that doesn't fit the main Sidemen channel's format.^[6] This approach allows fans to access additional content and behind-the-scenes moments that provide deeper insight into the group's dynamics and personalities.

Part of a Larger Media Empire

MoreSidemen operates as part of the broader Sidemen ecosystem, which represents one of Europe's largest YouTube collectives. The main Sidemen channel has over 22.4 million subscribers, while the collective's combined channels exceed 100 million subscribers across all platforms.^[7] ^[8] This interconnected network allows MoreSidemen to benefit from cross-promotion and shared audience engagement.

The Sidemen collective has expanded beyond YouTube into various business ventures, including Sidemen Clothing, the Sides restaurant chain, XIX Vodka, and the Side+ subscription service.^[9] In 2025, the group even launched Upside, a venture capital firm that invests in consumer tech startups, demonstrating their evolution from content creators to business entrepreneurs.^[10]

Cultural Impact and Recognition

The success of MoreSidemen and the wider Sidemen brand has attracted significant media attention and academic interest. Industry analysts have noted how the group leverages YouTube's unique combination of social-like discoverability and deep fan-creator relationships to build authentic connections with their audience.^[11] Their content consistently outperforms traditional television programming in their target demographic, with new videos often achieving millions of views within hours of publication.

The group's influence extends beyond digital platforms, as evidenced by their ability to mobilize fans for real-world events. Their charity football matches have consistently sold out major venues, including a 90,000-capacity event at Wembley Stadium, demonstrating their significant cultural impact.^[11] Since 2016, these charity initiatives have raised over £8.5 million for various causes, including mental health organizations and children's charities.^[12] ^[13]

The group's journey and impact were further documented in "The Sidemen Story," a Netflix documentary released in 2024 that provided unprecedented access to Europe's biggest YouTube collective and explored their decade-long journey in content creation.^[14] The documentary received positive reviews for its honest portrayal of the challenges and successes experienced by modern content creators.