Channel Overview

More Jenna Phipps is the behind-the-scenes companion channel to Jenna Phipps’ main DIY and renovation presence. Despite hosting only nine long-form videos, the spin-off has already attracted about 96 200 subscribers and continues to grow through cross-promotion from the flagship channel and viral house-reno clips^[6].

Origins of the Spin-Off Channel

Jenna launched the “more” feed in 2023 to park raw footage that would otherwise slow the tightly-edited schedule on her primary account. The idea emerged after her West Vancouver abandoned-home makeover started drawing mainstream media attention from outlets such as CBC Vancouver and USA Today, whose audiences wanted even deeper day-to-day coverage of the project^[1]^[2].

Audience & Performance Metrics

- More Jenna Phipps: 96.2 K subscribers | 9 uploads | “extra-cut” vlogs typically exceed six-figure view counts within weeks of posting^[6]. - Main channel (Jenna Phipps): 1.24 M subscribers, 144 M lifetime views and 470 + uploads, adding roughly 70 000 new followers in the last 30 days alone^[4]^[5]. - Estimated YouTube ad revenue for the flagship feed sits between US $3 000 and $19 000 per month, according to third-party CPM models^[5]. These numbers put the secondary account in a strong launch position: even a 5-to-10% migration of the parent channel’s audience would push More Jenna Phipps well past the 100 K milestone.

Core Content & Style

Where the main channel delivers polished narrative arcs, the “more” feed leans into casual storytelling: extended demolition shots, budget breakdowns and real-time troubleshooting. Viewers see sponsorship reads and product tests in situ—Factor meal boxes on framing-day or detailed window-installation walk-throughs—reinforcing Jenna’s approachable, “learn-with-me” persona^[8].

Engagement & Community

CBC notes that the renovation series reaches “millions of people” across YouTube, Instagram and TikTok, turning long-form uploads into cross-platform discussion starters^[1]. Comment sections routinely top 1 000 posts as followers swap tool advice, mold-remediation tips and design mood boards.

Brand Partnerships

The spin-off’s slower pace gives brands room for deeper integrations: pet-food company Sundays leveraged a full feeding routine segment, while home-improvement vendors have appeared in tool lists, material shout-outs and affiliate links^[8]. The overlap between renovation, DIY crafts and lifestyle make the channel a natural fit for hardware, building-supply, décor, pet and meal-kit categories.

Growth Drivers

1. Main-channel funnel: every flagship video ends with a card pushing viewers to “More,” giving the secondary feed an always-on acquisition pipeline^[4]. 2. Press coverage: features in USA Today, Vancouver Sun and Realtor.com regularly bump search traffic and recommended-video placement^[2]^[3]^[7]. 3. Serial storytelling: renovation episodes land weekly, creating appointment viewing and high watch-time—signals the YouTube algorithm favors.

Opportunities & Challenges

Media analysts praise the authenticity of Jenna’s hands-on approach but note that sustaining two channels demands careful pacing to avoid creator burnout. Audience-wise, the main risk lies in balancing longtime craft followers with the newer, renovation-centric crowd documented by the Vancouver Sun’s profile^[3]. On the upside, the clear niche and measurable audience loyalty position More Jenna Phipps as a low-risk, high-engagement partner for brands in home, DIY and pet verticals.

More Jenna Phipps

More Jenna Phipps

Add a Comment