Montana & Ryan

The Rise of Montana & Ryan: YouTube's Dynamic Couple

Montana & Ryan (@montanaandryan) have established themselves as one of the most engaging couple content creators on YouTube, amassing over 1.35 million subscribers and approximately 279 million total views as of May 2025. Their channel offers a genuine glimpse into their relationship through vlogs, challenges, pranks, and lifestyle content that resonates with their devoted fanbase, often referred to as the "MRK Fam."^[6]^[4]

Channel Origins and Evolution

The channel's journey began on February 12, 2015, when Montana Ryder launched her solo YouTube channel. Her earliest content focused on beauty and lifestyle topics, with her first video titled "FINALLY!! | Go to makeup look." As her relationship with Ryan Kaoud blossomed, the channel transformed into a couples platform, rebranding to "Montana and Ryan" to reflect their shared content creation journey.^[2]^[12] Their growth has been remarkable over the years, with their content expanding beyond simple vlogs to include more produced segments. One of their videos has reached particularly impressive viewership numbers, contributing to their overall channel statistics. As of 2025, they maintain a steady growth rate, with recent data showing a 0.75% increase in subscribers over the past 30 days.^[6]

Content Style and Audience Engagement

Montana & Ryan's content is characterized by its authenticity and relatability. The couple is known for their candid approach to sharing their life experiences, relationship dynamics, and day-to-day activities. Their videos often feature a mix of humor, heartfelt moments, and glimpses into their personal growth as a couple.^[5] What sets them apart from many creators is their impressive engagement metrics. With an engagement rate of 6.23%—considered excellent in the influencer industry—they've cultivated a highly interactive community. Their average video length of 26.44 minutes is notably longer than similar channels, suggesting they focus on deeper, more substantive content rather than quick-hit videos.^[6]^[8]

Milestones and Personal Journey

The couple's channel has not only documented their content creation journey but also their personal relationship milestones. They announced their engagement in April 2021 and eloped in April 2022, sharing these significant life events with their audience. In late 2024, they achieved another major milestone when they purchased their first home, which they showcased in a highly anticipated house tour video in December 2024.^[12]^[3] Their content often reflects their growth as individuals and as a couple. In various interviews and podcasts, they've openly discussed personal challenges, including family matters and health issues, further strengthening their connection with viewers who appreciate their transparency.^[5]

Business Ventures and Collaborations

Montana & Ryan have leveraged their online popularity into various business opportunities. While specific figures vary, analytics platforms estimate their monthly YouTube earnings between $3,100 and $9,200, with monthly revenue fluctuations throughout 2024 and early 2025. Their estimated integration price for brand partnerships reflects their strong market position in the lifestyle content creator space.^[6]^[10] The couple frequently collaborates with other influencers, enhancing their reach and diversifying their content. Their travel vlogs often feature meetups with fellow creators, and they've participated in notable events such as Coachella, further expanding their presence in the influencer community.^[9]^[11]

Content Schedule and Recent Developments

While Montana & Ryan typically maintain a posting frequency of approximately 2.25 videos per week, they have occasionally addressed periods of inconsistency. In a March 2025 video titled "we're saying goodbye," they candidly discussed challenges affecting their content schedule, emphasizing their commitment to authenticity over forced productivity.^[6]^[13] Most recently, on May 19, 2025, they released a podcast-style video addressing questions from fans and discussing relationship dynamics, demonstrating their continued evolution as content creators who balance entertainment with genuine personal sharing.^[1]

Social Media Presence

Beyond YouTube, Montana & Ryan maintain an active presence across multiple social media platforms. Their unified approach to content across Instagram, TikTok, and Snapchat has helped them build a cohesive brand identity. Their individual Instagram accounts (@montana.ryder and @ryan.kaoud) complement their joint content, offering followers additional glimpses into their lives.^[7]^[3] Their cross-platform strategy has enabled them to connect with different audience segments and leverage the unique strengths of each platform, reinforcing their position as versatile content creators in the digital space.^[8]