MI MODA

Channel Overview and Performance

MI MODA stands as a prominent fashion-focused YouTube channel operating under the handle @mimoda., serving as a digital destination for style enthusiasts seeking daily fashion inspiration. The channel has established itself as a significant player in the lifestyle content space, accumulating an impressive subscriber base of 5.68 million viewers as of June 2025. ^[1] Since launching on November 19, 2017, MI MODA has consistently delivered fashion content to audiences primarily based in the United States. ^[2]

The channel's content library spans over 7,200 videos, demonstrating a prolific approach to content creation that has resulted in more than 4.39 billion total video views. ^[1] ^[2] This extensive catalog showcases the channel's commitment to providing regular fashion inspiration to its global audience through various formats and styling approaches.

Content Strategy and Format

MI MODA positions itself as a comprehensive fashion resource, focusing primarily on bold, elegant, and memorable fashion presentations. The channel's content strategy centers around showcasing confidence, beauty, and personal style through carefully curated outfit presentations. ^[2] The platform specializes in short-form content, particularly YouTube Shorts, which has become a key component of their content distribution strategy.

The channel's content spans diverse fashion categories, including curvy dresses, streetwear outfits, and various styling approaches that cater to different fashion preferences and occasions. ^[2] This variety allows MI MODA to appeal to a broad audience interested in different aspects of fashion and personal styling.

Audience Engagement and Growth Metrics

Recent analytics data reveals significant audience engagement patterns for MI MODA's content. The channel has experienced steady growth, adding approximately 17,648 subscribers over a 30-day period and 70,000 subscribers over a 90-day span. ^[3] This growth trajectory indicates sustained audience interest and effective engagement strategies.

Video performance metrics show substantial viewing activity, with the channel generating over 60 million views in the past 30 days and more than 205 million views over a 90-day period. ^[3] However, the channel maintains a relatively low engagement rate of 2.28%, which is considered below average for similar lifestyle channels, despite the high view counts. ^[2]

Industry Recognition and Ranking

MI MODA has achieved notable recognition within the fashion content creator community. According to HypeAuditor's YouTube ranking system, the channel has secured a position among the top fashion channels, appearing in their list of prominent fashion content creators alongside established names in the industry. ^[4] This recognition reflects the channel's influence and impact within the competitive fashion content landscape.

Within the broader YouTube ecosystem, MI MODA ranks #1,935 in the Lifestyle category, #1,535 in the United States, and #6,617 worldwide, demonstrating its significant presence across multiple ranking categories. ^[2] These rankings position the channel as a notable player in the lifestyle and fashion content space.

Commercial Performance and Revenue

Analytics platforms estimate MI MODA's monthly earnings to range between $82,800 and $248,500, placing the channel above similar channels in terms of revenue generation. ^[2] Daily revenue estimates fluctuate based on view counts, with recent data showing earnings ranging from approximately $2,900 to $155,000 on peak performance days. ^[3]

The channel's commercial success is further supported by its integration with YouTube's shopping features, where tagged products are featured through trusted retail partnerships. ^[2] This approach allows viewers to directly purchase featured fashion items, creating an additional revenue stream while enhancing the viewer experience.

Content Creation Approach

MI MODA maintains a relatively low upload frequency of approximately 0.25 videos per week, which is considered below average for channels of similar size and scope. ^[2] Despite this lower upload frequency, the channel's content continues to generate substantial viewership, suggesting that quality and audience appeal compensate for quantity in their content strategy.

The channel's content creation philosophy emphasizes fashion as a form of personal expression, encouraging viewers to explore different styling approaches and build confidence through fashion choices. ^[5] This approach resonates with audiences seeking both inspiration and practical styling guidance for various occasions and personal preferences.