Career Beginnings and Channel Growth

Mia Maples launched her YouTube journey on February 15, 2013, initially under the handle "Ivorygirl48" before rebranding to her current name ^[1]^[2]. Her debut video, titled "Neutral Smokey Eye ~ Great for Beginners!" marked the beginning of what would become a highly successful content creation career ^[3]. Born on March 18, 1999, in Canada, Maples started creating content at the young age of 14, demonstrating an early entrepreneurial spirit in the digital space ^[4]^[5].

The Canadian creator's channel has experienced remarkable growth over the past decade, accumulating over 4.62 million subscribers and more than 1.02 billion total video views as of June 2025 ^[6]. Her secondary channel, "More Mia Maples," launched in September 2019, has also gained significant traction with 580,000 subscribers, serving as a platform for additional content that doesn't make it to her main channel ^[7].

Content Style and Evolution

Maples has established herself as a versatile content creator, producing videos that span multiple categories including beauty tutorials, DIY projects, fashion hauls, product reviews, and lifestyle vlogs ^[8]^[9]. Her content strategy often involves testing products from questionable online retailers to save her viewers from potential scams, a format that has proven particularly popular with her audience ^[10].

The creator's approach to content has evolved significantly since her early days. While she initially focused primarily on beauty tutorials and makeup content, her channel now encompasses a broader range of lifestyle topics including home renovations, product testing, and creative projects ^[11]. In May 2025, Maples announced a significant change to her upload schedule, reducing from weekly uploads to bi-weekly content to maintain quality and manage the increasing complexity of her video production ^[12].

Business Ventures and Sustainability Focus

Beyond YouTube, Maples has ventured into entrepreneurship with the launch of M.Fraise, her sustainable clothing brand specializing in ethically-made sweatpants and loungewear ^[13]. The brand, which took four years to develop from initial concept to launch, reflects her commitment to sustainable fashion practices ^[14]. M.Fraise products are manufactured using recycled cotton certified by the Global Recycled Standard (GRS), and the company operates a clothing recycling program that allows customers to return worn items for repurposing ^[15].

The brand's manufacturing process prioritizes ethical labor practices, with the majority of production taking place in Canada and the United States under facilities that maintain valid certifications for fair labor standards ^[16]. This business venture represents Maples' evolution from content creator to entrepreneur, demonstrating her commitment to values-driven commerce.

Analytics and Audience Engagement

According to analytics platform VidIQ, Maples' main YouTube channel maintains strong engagement metrics with a 5.14% engagement rate, which is considered excellent for channels of her size ^[17]. Her audience primarily consists of teenagers and young adults aged 13-30, with a predominantly female demographic drawn to her beauty, fashion, and lifestyle content ^[18].

The channel generates an estimated monthly revenue between $10,300 and $30,900 from YouTube advertising alone, though this figure doesn't account for additional revenue streams such as brand partnerships and merchandise sales ^[19]^[20]. Her estimated net worth has been reported by various sources to range from $1 million to $6 million, reflecting her successful monetization of her online presence ^[21]^[22].

Personal Life and Privacy

Maples married her husband Stuart in September 2022, following their engagement in November 2021 ^[23]. The couple maintains a relatively private relationship, with Stuart rarely appearing on camera due to his preference for privacy ^[24]. This approach to maintaining personal boundaries while building a public brand has been praised by fans who appreciate the creator's ability to share aspects of her life without compromising her family's privacy.

Her family members, including her mother and brothers Eli and Tate, frequently appear in her content and assist with various aspects of her business operations ^[25]^[26]. This family involvement has become a distinctive aspect of her brand, contributing to the authentic and relatable atmosphere that characterizes her content.

Social Media Presence

Beyond YouTube, Maples maintains an active presence across multiple social media platforms. Her Instagram account has garnered over 519,000 followers, where she shares behind-the-scenes content, promotes her business ventures, and connects with her audience on a more personal level ^[27]. She also maintains a presence on TikTok under the handle @realiomiamaples, expanding her reach to younger demographics on the platform.

Mia Maples

Mia Maples

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