Max & Occy

The Journey of Max & Occy: From Van Life to Off-Grid Living

For over five years, Australian content creator Max Bidstrup and his beloved Australian Shepherd, Occy, have captivated YouTube audiences with their adventures, initially documenting their nomadic van life across continents and later transitioning to building an off-grid homestead in the Australian rainforest. Their channel, Max & Occy, has become a hub for sustainable living enthusiasts, DIY builders, and those seeking alternative lifestyles.^[3] ^[1]

Origins and Early Adventures

Max Bidstrup, originally from Wangratta in Victoria, Australia, began his professional life as a paramedic before embarking on a journey that would transform him into a full-time content creator. His faithful companion Occy, an Australian Shepherd who lived to be approximately 14 years old, was by his side from just 8 weeks of age, becoming an inseparable partner in adventure and an iconic figure to the channel's audience.^[4] ^[1] The pair's documented travels were extensive, spanning approximately 18 countries. One of their most ambitious journeys involved overlanding from Canada to the southern tip of South America, traversing 17 different countries in a DIY camper van. These adventures formed the foundation of their early content and established their reputation in the travel and alternative lifestyle community.^[1] ^[4]

Channel Evolution and Growth

Since establishing their YouTube presence in April 2020, Max & Occy has evolved significantly in both content focus and audience size. As of May 2025, the channel boasts approximately 278,000 subscribers and has accumulated over 23 million total views across 86 videos. Their engagement rate stands at an impressive 10.21%, reflecting a highly active and dedicated community of viewers.^[3] ^[7] The channel generates estimated monthly earnings between $1,100 and $3,300, according to analytics platform vidIQ, positioning it as a modest yet sustainable creative enterprise in the travel and lifestyle niche. With consistent growth—showing a 1.09% subscriber increase in the last 30 days—the channel continues to expand its reach while maintaining its authentic approach.^[3]

From Nomadic Life to Rainforest Homestead

After years of full-time travel, Max made a significant lifestyle shift by purchasing land in the Australian rainforest to establish a permanent, yet still alternative, home base. This transition marked a new chapter for the channel, with content evolving from travel documentation to sustainable building projects, off-grid systems installation, and the challenges of rainforest living.^[2] ^[10] Max describes his property as a "rainforest commune," suggesting a community-oriented approach to his homesteading project. Recent content has showcased various building endeavors, including a completed bathroom renovation in December 2024 and a shipping container conversion project that began in April 2025.^[2] ^[6] ^[9]

Content Style and Themes

The Max & Occy channel is characterized by its detailed documentation of DIY projects, authentic portrayal of off-grid living challenges, and the genuine relationship between Max and his surroundings—both natural and interpersonal. Videos frequently feature friends and visitors to the property, including other content creators such as Eamon & Bec, showcasing the collaborative and community aspects of the alternative living movement.^[2] Max's content often balances technical building information with personal narrative, creating an approachable entry point for viewers interested in sustainable living but perhaps intimidated by the practical aspects. His self-described learning process—openly sharing mistakes and solutions—has become a hallmark of the channel's appeal.^[9]

The Loss of Occy

February 2025 marked a significant emotional turning point for the channel when Occy, Max's companion of 14 years and the channel's namesake co-star, passed away. The loss was shared with viewers in an emotional video, with Max expressing gratitude for the time they had together while acknowledging the profound grief of losing his "best mate" and "family."^[2] ^[5] Max has indicated plans to create a dedicated tribute video for Occy once he feels emotionally prepared to do so. In the meantime, he has created a memorial for Occy on his property, including a bronze plaque near Occy's final resting place beneath tree roots—a fitting tribute to a dog who spent his life exploring the natural world alongside his human companion.^[2] ^[5]

Community Engagement and Personal Life

Beyond YouTube, Max maintains an active presence on Instagram under the handle @max.bidstrup and offers additional content through Patreon for dedicated supporters. The channel's community tab serves as another connection point between creator and audience, fostering discussions and relationship-building beyond video content.^[2] ^[8] ^[9] While maintaining privacy around much of his personal life, Max has occasionally shared glimpses of his relationship with Grace, who appears to be an important part of his current life and features in some of his content. This measured approach to sharing personal details reflects a thoughtful balance between authenticity and appropriate boundaries in the often-intrusive world of content creation.^[6]

Future Directions

As of early 2025, Max has expressed enthusiasm for the coming year's projects, suggesting a shift toward more varied and perhaps lighter building endeavors compared to the previous year's intensive indoor renovations. With the property's basic infrastructure increasingly established, the content appears to be evolving toward exploring sustainable living practices and further developing the homestead's capabilities and amenities.^[2] This evolution reflects the ongoing journey of both the creator and the channel—moving from nomadic exploration to creating roots, while maintaining the spirit of adventure and alternative thinking that first attracted their audience.^[3]