Luvel

Professional Background and Business Journey

Lu Levy, known professionally as Luciana Levy, is a Brazilian-American digital entrepreneur and business strategist who has established herself as a prominent figure in the online business education space. Based in New York City, she operates as the founder and CEO of Digital Business Builder, a consultancy that specializes in helping coaches, experts, and online service providers transform their knowledge into scalable digital businesses.^[1]

With over 15 years of experience in the digital marketing and online business sector, Levy has built a comprehensive system designed to help entrepreneurs package their expertise into profitable online programs. Her approach focuses particularly on leveraging YouTube as a primary marketing and sales channel, enabling clients to create what she calls a "Fantastic Sales Factory" that generates consistent revenue streams.^[2]

Before establishing Digital Business Builder in July 2021, Levy founded The Lu Levy Co. in 2011, a social media marketing strategy and content agency that worked with clients across various industries, from tech startups to restaurants and artists. She also created Looklink, a monetization platform for fashion, beauty, and lifestyle content creators in Brazil, which operated from 2015 to 2020.^[3]

Digital Business Builder System and Client Success

Levy's signature methodology centers around creating evergreen business models that prioritize sustainability and automation over traditional launch-based approaches. Her Digital Business Builder system has reportedly helped over 2,000 clients across 18 countries, with a collective revenue generation exceeding $24 million.^[4] ^[5]

The business coach has successfully guided more than 1,000 individuals to achieve their first $10,000 in online revenue by focusing on authentic personal branding and strategic content creation. Her approach emphasizes the importance of building authority through valuable content rather than relying on constant social media engagement or frequent product launches.^[6]

Levy's business philosophy centers on helping entrepreneurs avoid burnout while maintaining profitability. She advocates for systems that allow business owners to generate consistent five-figure monthly revenues without being tied to their screens daily, particularly through the strategic use of YouTube's evergreen content capabilities.^[7]

YouTube Strategy and Content Approach

As a YouTube strategy expert, Levy has developed a reputation for helping businesses transform their video content into daily sales generators. Her methodology focuses on creating content that continues to attract views and convert viewers months after publication, maximizing the long-term return on content creation investment.^[8]

Her YouTube channels, including her main channel and additional specialized channels, serve as practical demonstrations of her teaching methods. Through her video content, she addresses specific pain points faced by online entrepreneurs, covering topics such as scaling businesses to six figures, avoiding common online business mistakes, and creating sustainable revenue streams.^[9]

Levy's approach to YouTube marketing emphasizes the platform's unique ability to provide sustained visibility and authority building, distinguishing it from other social media platforms that require constant engagement. She teaches clients to view YouTube not just as a content platform but as a comprehensive business tool for lead generation and sales conversion.^[10]

Media Appearances and Industry Recognition

Throughout her career, Levy has been featured as a guest expert on numerous podcasts and media platforms, sharing her insights on digital entrepreneurship and YouTube marketing strategies. Notable appearances include the "Going Evergreen with YouTube Pro" podcast, where she discussed her transition from social media burnout to building a seven-figure online business.^[11]

She has also appeared on the "Rebel CEO" podcast, where she shared her journey from Brazil to the United States and advocated for simplicity and evergreen models in entrepreneurship. During this appearance, she discussed strategies for packaging knowledge into scalable online programs and conducting effective market research.^[12]

Industry recognition of Levy's expertise extends to her frequent invitations to speak on topics related to YouTube business strategy, content creation for business growth, and sustainable online business models. Her insights have been particularly valued by entrepreneurs seeking alternatives to high-pressure launch strategies and constant social media management.^[13]

International Background and Cultural Influence

Levy's Brazilian heritage significantly influences her business approach and content style. As a bilingual content creator, she has successfully navigated both Brazilian and American markets, bringing a unique multicultural perspective to online business education. Her early career included working as a project manager for The Robb Report's São Paulo-focused luxury online magazine, MySP, from 2012 to 2014.^[14]

Her international experience has informed her understanding of global online business opportunities and challenges. This background has proven particularly valuable in helping clients from diverse geographical and cultural backgrounds adapt her strategies to their local markets while maintaining universal business principles.^[15]

The combination of her Brazilian creativity and American business acumen has contributed to her distinctive approach to online entrepreneurship, emphasizing both relationship-building and systematic scalability in digital business development.^[16]