The Creator Behind the Sour Challenge

Joely Live has established herself as a prominent digital content creator through her unique interview show that combines celebrity conversations with an increasingly popular sour candy challenge. The young host has been navigating the entertainment industry since childhood, having worked in modeling and television from the age of five.^[1] Her career journey includes notable collaborations with high-profile brands and personalities, including modeling shoots with Gisele Bundchen and working as a Sports Illustrated kid reporter.^[1]

Her professional experience extends to major entertainment platforms, including work with Young Hollywood and coverage of significant events such as the Kids Choice Awards. A particularly memorable career highlight came in 2022 when she participated in the Sports Illustrated Swimsuit runway show in Miami, which she described as a "life changing" moment.^[1]

The Pucker Up Concept

Pucker Up represents an innovative approach to celebrity interviews that sets itself apart through its interactive sour candy challenge format. The digital series features celebrity guests who join Joely Live to answer what the show describes as the internet's most "sour" questions.^[2] The show's structure revolves around six distinct levels of sour candy corresponding to six interview questions, with each level becoming progressively more intense.^[2]

The interactive element creates a unique dynamic where guests must make strategic decisions about their comfort level with both the questions and the candy. When celebrities choose not to answer a particular question, they must consume another piece of sour candy and attempt to maintain their composure while trying not to "pucker up."^[2] This format encourages more candid responses as the alternative becomes increasingly challenging for the participants.

Recent Episodes and Notable Guests

The show has attracted attention from young celebrities and social media personalities, featuring a diverse range of guests across recent episodes. Notable recent appearances include Diesel La Torraca, known for his role as Austin Miller in the Netflix series Ginny & Georgia, who discussed his experiences during the show's third season production.^[3]

Social media personalities PresLee Faith and PaisLee Nelson appeared together on the show, with their episode being described as featuring "the IT Girls of the internet" and focusing on topics including crushes, relationships, and friendship dynamics.^[4] Another popular episode featured Malachi Barton, a Disney Channel actor known for his work in the Zombies franchise, after months of audience requests for his appearance.^[5]

The show has also explored relationship dynamics among young influencers, with episodes featuring discussions about dating, breakups, and social media friendships. One episode included Cesar Mendoza discussing his relationship with Embreigh Courtlyn and providing insights into his friend group dynamics.^[6]

Platform Performance and Audience Engagement

Joely Live maintains a significant presence across multiple social media platforms, with her YouTube channel "Pucker Up with Joely Live" accumulating 133,000 subscribers.^[4] The channel has produced over 1,400 videos and generated nearly 70 million total views, demonstrating consistent content creation and audience engagement.^[4]

Her Instagram presence shows strong engagement metrics, with approximately 35,100 followers and a 2.45% engagement rate.^[7] Posts typically receive an average of 815 likes and 85 comments, indicating an active and responsive audience.^[7] The platform estimates her Instagram posts could command between $10-30 USD for sponsored content, with potential monthly earnings ranging from $60-120.^[7]

Individual episodes of Pucker Up have demonstrated significant viewership, with some episodes reaching hundreds of thousands of views. The PresLee Faith and PaisLee Nelson episode attracted over 768,000 views, while the Malachi Barton episode garnered substantial attention from his Disney Channel fanbase.^[4]

The Creator Behind the Sour Challenge

The Pucker Up Concept

Recent Episodes and Notable Guests

Platform Performance and Audience Engagement

References