Content Creator Profile

Justice Cook, professionally known as J Cook, has established himself as a prominent figure in the YouTube content creation landscape. Operating under the channel name "The Cooks," the 27-year-old creator has built a substantial following through his engaging vlogs, pranks, and lifestyle content.^[1]^[2]

Early Life and Background

Born on April 10, 1998, in Phoenix, Arizona, Justice Cook grew up in a family that would eventually become deeply involved in social media and content creation.^[1]^[3] He is part of a creative family that includes his sister Lil Jerz, who has made her mark as a beauty vlogger on her own YouTube channel, and his brother Yung Reece, who has gained recognition as both a rapper and social media influencer.^[2]^[1]

YouTube Career Development

Cook launched his YouTube journey on March 28, 2014, initially creating content under his own name before evolving into the collaborative format that defines his current channel.^[2] His content strategy has consistently focused on entertainment through pranks, comedy sketches, reaction videos, and personal vlogs that give viewers insight into his daily life and relationships.^[3]

The creator's channel has experienced significant growth over the years, demonstrating his ability to adapt and maintain audience engagement in the competitive YouTube landscape. His content often features collaborations with family members, particularly his siblings, creating a sense of authentic family dynamics that resonates with viewers.^[1]

Channel Evolution and Current Status

In recent developments, Cook has undergone a significant channel rebrand, transitioning from "J Cook" to "The Cooks" to reflect his partnership with his girlfriend Celys in content creation.^[4] This evolution represents a shift toward couple-focused content, with the channel description emphasizing their journey as "a young couple sharing love, laughs, life, and everything in between."^[4]

The rebranding coincides with major personal milestones for the couple, including their announcement of expecting their first child. Their pregnancy reveal video, titled "The Best Things In Life Are Unexpected... WE'RE PREGNANT!" demonstrates the personal nature of their content and their willingness to share significant life moments with their audience.^[5]

Platform Performance and Analytics

As of May 2025, The Cooks channel maintains a substantial subscriber base of approximately 932,000 followers, positioning Cook as a mid-tier YouTuber with significant influence.^[6]^[7] The channel's performance metrics show consistent engagement, with recent analytics indicating steady view counts and subscriber retention despite the platform's increasingly competitive environment.

Beyond YouTube, Cook maintains a presence on Twitch under the handle "CookSux," where he has cultivated a dedicated subscriber base of 1,141 active subscriptions across various tiers.^[8] This diversification across platforms demonstrates his understanding of the importance of multi-platform presence in modern content creation.

Content Strategy and Audience Engagement

Cook's content strategy encompasses a broad range of formats designed to maintain viewer interest and engagement. His channel features everything from intimate Q&A sessions where he answers personal questions to elaborate pranks and lifestyle vlogs.^[4] The inclusion of family members in his content has become a signature element, with videos featuring his siblings often performing well in terms of views and engagement.