House of Highlights

The Rise of House of Highlights: A Digital Sports Media Empire

House of Highlights has transformed from a simple Instagram account into one of the most influential sports media brands in the digital space. With an impressive combined following of over 98 million across its major platforms, House of Highlights (often abbreviated as HoH) has revolutionized the way sports content is consumed and shared online. The brand has become synonymous with viral sports moments, establishing itself as the go-to destination for fans seeking the most exciting plays and behind-the-scenes content from the world of athletics.^[8]

From Dorm Room to Digital Powerhouse

The House of Highlights journey began in 2014 when founder Omar Raja launched the account from his dorm room at the University of Central Florida. Initially named "The Highlight Factory," Raja quickly rebranded to "House of Highlights" as he began curating and sharing compelling sports content. What started as a passion project soon caught the attention of major media companies as Raja demonstrated an uncanny ability to identify and share moments that resonated with younger sports fans.^[8]

By July 2015, House of Highlights had grown to approximately 500,000 followers on Instagram, attracting interest from Bleacher Report vice president Doug Bernstein. This interest culminated in Bleacher Report's acquisition of House of Highlights in December 2016, marking a significant milestone in the brand's development. Under the Bleacher Report umbrella, House of Highlights expanded its reach, with reports indicating it garnered around 700 million video views per month during NBA seasons and gained approximately 10,000 new followers daily.^[8]

Multi-Platform Dominance

As of May 2025, House of Highlights boasts an extraordinary social media presence with 52 million followers on Instagram, where it continues to post engaging content including its recent "1 OG NBA Fan VS 10 Gen-Z Haters" series. The account maintains an active posting schedule with over 21,600 posts to date, demonstrating its consistent content strategy.^[1] ^[2]

On TikTok, House of Highlights has cultivated a massive following of 29.5 million followers, adapting its content strategy to fit the platform's short-form video format while maintaining its sports-centric focus.^[3]

The brand's YouTube channel, launched in January 2018, has grown to 17.2 million subscribers with over 14.2 billion video views across more than 20,000 videos as of May 2025. The YouTube channel typically features a mix of short-form content and longer videos focused on game or player-specific highlight compilations.^[8] ^[5]

Content Evolution and Programming

House of Highlights has strategically expanded beyond simple sports clips to develop original programming. In October 2018, the company partnered with Twitter to launch "House of Highlights LIVE," a live show featuring athletes and entertainers. The initial format featured co-hosting by Omar Raja and creative director C.J. Toledano, with segments featuring special guests, beginning with professional basketball player Nick Young. The show was designed as a monthly 75-90 minute program and secured McDonald's as a sponsor.^[8] ^[4]

The company has also ventured into real-world events, organizing its first basketball camp in 2019, which was offered free to 150 kids, followed by a second camp the following year. These initiatives demonstrate House of Highlights' commitment to community engagement beyond digital platforms.^[8]

Business Model and Revenue Generation

While the exact net worth of House of Highlights is not publicly disclosed, the brand has developed multiple revenue streams that have contributed to its financial success. Through its YouTube channel alone, House of Highlights generates substantial monthly earnings, with recent figures showing monthly estimated earnings typically ranging from $300,000 to $700,000 per month throughout 2024 and early 2025.^[5]

There was a notable anomaly in January 2025, when the channel recorded an estimated loss of $8.68 million, though this figure stands in stark contrast to the otherwise consistent earnings pattern and may require further context or explanation. April 2025 marked a strong month with estimated earnings of $574,000.^[5]

Beyond advertising revenue, House of Highlights has secured partnerships with major brands including Lexus, Nike, Jordan Brand, Adidas, and Netflix. These collaborations, alongside merchandise and apparel sales, have further diversified the company's income sources.^[8] ^[5]

Current Focus and Recent Content

House of Highlights continues to engage its audience with timely sports content. Recent posts have included Australian sports highlights shared on May 3, 2025, which garnered 283,000 likes and nearly 700 comments. The account also created content around the NBA lottery, posting "Who do y'all want to win the lottery tonight?" on May 12, 2025, demonstrating its commitment to covering current sporting events and generating discussion among fans.^[6] ^[7]

As House of Highlights approaches its eleven-year anniversary, it stands as a testament to how digital-native media brands can evolve from humble beginnings into influential forces in the sports media landscape. Under the ownership of TNT Sports Interactive as a subsidiary of Bleacher Report, House of Highlights continues to shape how sports content is created, distributed, and consumed in the digital age.^[8]