HJ Evelyn

Channel Origins and Growth

HJ Evelyn's YouTube journey began in November 2012 when she created her channel, though she didn't start actively posting content until 2019^[1]^[2]. The channel experienced significant growth after she joined TikTok in March 2020, where her comedy and collaboration videos with her sisters quickly gained traction^[3]^[4]. As of September 2025, her YouTube channel has reached impressive metrics with 4.77 million subscribers, over 1.08 billion total views, and 516 published videos^[5]. youtube+2vidiq+1 The creator's content strategy centers on lifestyle vlogs, challenges, and collaborations featuring her two younger sisters, Erica and Emily, collectively known as the Ha Sisters^[6]. Her videos typically run around 33 minutes in length and generate substantial engagement, with recent uploads consistently receiving hundreds of thousands to millions of views^[5]. youtubesocialcounts

Personal Background and Education

Born on April 15, 1999, in the United States, Evelyn Ha is a Korean-American content creator whose Korean name is Ha Hyun Jung^[7]^[8]. She is the eldest of three sisters, with Erica born in 2004 and Emily born in 2008^[9]^[10]. The family maintains strong ties to their Korean heritage, with Evelyn frequently incorporating Korean language and cultural elements into her content^[11]. youtube+3socialblade Evelyn graduated from the Manhattan School of Music in summer 2021, where she majored in classical music performance with a specialization in oboe^[12]^[13]. In an October 2022 YouTube video, she explained her passion for music, stating that she "couldn't see myself doing anything else" and that her ultimate goal had been to join a prestigious orchestra like the New York Philharmonic^[12].socialblade youtube

Content Strategy and Brand Partnerships

HJ Evelyn's content spans multiple categories, from travel vlogs documenting trips to Singapore, Korea, and Europe, to challenge videos and lifestyle content^[14]^[15]^[16]. Her recent uploads include adventure content like "OVERNIGHT IN THE DESERT FOR 24 HOURS!!" and international travel vlogs such as "VISITING THE RICHEST COUNTRY IN THE WORLD!!" focusing on Singapore^[17]^[18]. youtubespeakrj+3 The creator has established partnerships with notable brands including Dove, Duncan, and Kesari, often participating in brand trips that provide content opportunities while maintaining sponsored content guidelines^[19]^[20]. She has also collaborated with major publications, including a Vogue photoshoot during a Hawaii brand trip with Kosis^[21].youtube+1 youtube

Ha Sisters Brand and Merchandise

The Ha Sisters have developed their brand beyond YouTube, launching official merchandise through their website hasisters.com^[22]. They've also collaborated with fashion brands like Lewkin, which created a dedicated collection featuring "Evelyn's Picks" showcasing Korean fashion styles^[23]. Additional merchandise partnerships include collaborations with Fanjoy and EVRYJEWELS^[24]^[25].favikon+1 youtube+1

Podcast Venture

In May 2025, the Ha Sisters launched "HAHA Podcast," a weekly show hosted by all three sisters that premiered on May 29, 2025^[26]^[27]. The podcast, described as their "unfiltered group chat," covers topics including sisterhood, relationships, careers, and personal experiences^[26]. The show is available on multiple platforms including Spotify, Apple Podcasts, YouTube, and Amazon Music, and has received positive ratings with a 4.9-star average on Apple Podcasts^[27].reddit youtube

Professional Management and Representation

HJ Evelyn is represented by United Talent Agency (UTA), a prominent Beverly Hills-based talent agency^[28]^[29]. Her business inquiries are handled through team@hasisters.com, indicating a professional management structure supporting the Ha Sisters brand^[30]. This representation has facilitated her participation in high-profile brand partnerships and media opportunities. youtube+2

Social Media Presence and Influence

Beyond YouTube, Evelyn maintains a strong presence across multiple platforms. Her Instagram account @hjevelyn has garnered over 2 million followers, while her TikTok presence reaches 4.3 million followers^[31]^[32]. Analytics platforms estimate her monthly YouTube earnings between $33,000 and $98,000, with daily view counts typically ranging from 250,000 to over 1 million^[5].hasisters youtube+1 Recent performance data shows consistent engagement with videos regularly surpassing 1 million views within weeks of upload^[33]. Her content strategy of collaborating with her sisters while maintaining individual creative expression has proven effective in building a dedicated fanbase known as "Catcakes"^[34].fanjoy youtube