The Rising Star of Equestrian Content Creation

In the ever-expanding world of social media influencers, Harlow Luna White has carved out a unique niche at the intersection of equestrian passion and digital content creation. At just 13 years old, this young British content creator has built an impressive following through her authentic, horse-centered content that resonates with viewers of all ages.^[2]

Background and Journey

Born on September 1, 2011, in England, Harlow began her content creation journey at a remarkably young age. Her YouTube channel, established on December 16, 2015, has grown steadily over the years to become one of the most recognized equestrian-focused channels in the United Kingdom.^[1] Her rise to fame came through her shared YouTube account with her mother, Chelsea White, who carefully manages Harlow's online presence with a focus on age-appropriate content and safety.^[2]

What started as a simple passion project during lockdown has evolved into a thriving content empire. According to one interview, Harlow's equestrian journey began when her mother's friend suggested horseback riding as a birthday activity when everything was closed during lockdown restrictions.^[10]

Content Focus

Harlow's content primarily revolves around her four beloved horses: Popcorn, Cloudy, Rolo, and Panda. Her videos showcase a variety of equestrian activities, including grooming techniques, riding demonstrations, competition preparation, and the day-to-day care of her ponies.^[2] She frequently posts vlogs of her equestrian adventures, including cross-country rides, training sessions, and horse shows.^[3]

Beyond her equestrian content, Harlow also shares aspects of her modeling career, collaborations with brands, and glimpses into her family life, creating a well-rounded channel that appeals to a diverse audience. Her content stands out for its educational value, as she often explains horse care techniques and riding tips that viewers can apply to their own equestrian journeys.^[8]

Social Media Presence

As of May 7, 2025, Harlow's YouTube channel boasts an impressive 692,000 subscribers with over 308.9 million total video views.^[3] Her content consistently generates high engagement, with an excellent engagement rate of 3.58% - significantly higher than many creators in her category. She typically uploads one video per week, with an average length of 37 minutes, providing substantial content for her dedicated viewers.^[3]

Her Instagram account, @harlowlunawhite, is managed exclusively by her mother Chelsea, ensuring appropriate oversight of her social media presence. This careful management approach has allowed Harlow to build a safe and positive online community.^[11]

Business Success and Collaborations

Harlow's influence extends beyond social media content creation. She has secured sponsorships from prestigious companies in the equestrian world, including NAF horse supplement company and Charles Owen Helmets.^[2] Her estimated monthly earnings from her YouTube channel range from $6,900 to $20,600, demonstrating the commercial viability of her content.^[3]

In addition to sponsorships, Harlow has developed her own licensed merchandise collections. In December 2024, she visited Pony Magazine headquarters to help design merchandise based on fan submissions, showcasing her collaborative approach to product development.^[4] She also released a 2025 Yearbook with Pony Magazine, featuring exclusive content, tips for horse care, and insights into her equestrian journey.^[5]

Public Appearances and Demonstrations

As her popularity has grown, Harlow has become a regular fixture at equestrian events across the UK. She has participated in live demonstrations at events like the National Equine Show and Pony Magazine's Big Day Out, where she showcases her riding skills and interacts with fans.^[6]^[7] She has been described as "one of the UK's fastest growing equestrian influencers" who shares her riding journey from competing to caring for her ponies.^[8]

Recent Challenges

In April 2025, Harlow faced a significant setback when she broke her ankle in two places after a fall at home. The injury required surgery and forced her to cancel scheduled appearances, including a demonstration at the Pony Magazine live tour. In a video update posted on April 17, 2025, she explained the circumstances of her injury and expressed gratitude for the support from her followers. Despite this challenge, pre-recorded content continues to be released on her channel as she recovers.^[9]

In her typical resilient fashion, Harlow has been transparent with her audience about this setback, using it as an opportunity to show the realities of equestrian life, which sometimes includes injuries and recovery periods.^[9]

Content Management and Safety

A notable aspect of Harlow's success is the careful management of her online presence by her mother, Chelsea White. In interviews, Chelsea has emphasized the importance of monitoring comments and protecting Harlow from any negative aspects of social media. This approach has helped create a positive environment around Harlow's content while ensuring her well-being as a young creator.^[10]

Chelsea has mentioned that she manages all of Harlow's social media accounts and provides appropriate oversight, demonstrating a responsible approach to child influencer management that has become a model for others in the industry.^[11]