The Rise of Hang with Hopescope

Hang with Hopescope has emerged as a popular lifestyle YouTube channel, serving as the second channel for content creator Hope Allen. Launched on November 21, 2021, the channel has quickly grown to become a significant presence in the creator economy with 1.58 million subscribers as of May 2025.^[3] Described as "HopeScope's Secret Second Channel," Hang with Hopescope offers a more casual and unfiltered look at Hope's content creation journey through reviews, reactions, and rants.^[3]

Channel Performance and Growth

The channel has demonstrated impressive growth metrics, amassing over 333 million total video views across its 174 videos. With an average video length of 18.45 minutes, the content focuses primarily on long-form entertainment that resonates with viewers in the lifestyle category.^[3] According to vidIQ analytics, Hang with Hopescope generates estimated monthly earnings between $15,200 and $45,600, showing the channel's significant monetization potential.^[3]

The growth trajectory has been particularly notable in recent years. In 2024 alone, the channel posted 45 long-form videos, 3 live streams, and 1 short, collectively gaining 549,000 new subscribers and 118 million views. The average long-form video generates approximately 1.58 million views, while live streams average 612,000 views.^[5]

Content Strategy and Audience

Hang with Hopescope primarily features content related to celebrity brands, product reviews, and fashion content. The channel description mentions reviewing products from brands like Kim Kardashian's Skims, Khloe Kardashian's Good American, PopFlex, Paris Hilton, and many others.^[1] This approach has cultivated a dedicated audience that enjoys Hope's authentic take on trending products and fashion items.

The channel's audience demographics reveal an 82% female viewership, with the majority of viewers coming from the United States.^[5] This strong demographic concentration has made the channel particularly attractive for brands looking to reach young women interested in fashion and lifestyle content.

Business Model and Brand Partnerships

Unlike the main HopeScope channel, Hang with Hopescope features more brand integrations and sponsored content. According to Tyler Allen, who serves as COO of HopeScope (and is also Hope's husband), this second channel offers more affordable collaboration opportunities for brands while still reaching Hope's most dedicated fans.^[5]

The channel's business model appears to balance organic content with strategic brand partnerships, maintaining audience trust while creating revenue streams beyond traditional YouTube advertising. The estimated daily earnings fluctuate significantly, with peaks occurring around new video releases, suggesting a correlation between fresh content and monetization potential.^[3]

Connection to the HopeScope Empire

Hang with Hopescope functions as an extension of Hope Allen's broader content creation business. Her main channel, HopeScope, boasts over 6.8 million subscribers as of May 2025, with more than 1.5 billion total views.^[2] The main channel focuses on fashion, particularly activewear reviews, which earned Hope the nickname "The Legging Queen."^[7]

This two-channel strategy has allowed Hope to segment her content, with Hang with Hopescope serving as a platform for more casual, behind-the-scenes content that may not fit the more polished aesthetic of the main channel. The success of this approach is evident in the rapid growth of Hang with Hopescope despite being a relatively new addition to Hope's content portfolio.^[3]

The Creator: Hope Allen

The person behind Hang with Hopescope is Hope Allen, a content creator who has successfully built a multi-channel media business. Born on August 12, 1995, in Idaho, Hope has risen to prominence in the social media landscape through her authentic content and relatable personality.^[7]

Hope is married to Tyler Allen, who serves as the COO of the business and describes himself as the "Hubbager" (husband manager) of HopeScope. Together, they've built a content creation business that spans multiple platforms, with Tyler handling business inquiries and brand partnerships.^[4]^[5]