Garden Answer (Laura & Aaron)
Garden Answer (Laura & Aaron)
The Rise of Garden Answer: Laura and Aaron LeBoutillier's Digital Gardening Empire
Laura and Aaron LeBoutillier have transformed from small-town garden enthusiasts into one of YouTube's most successful gardening channels. Operating under the handle @gardenanswer, this Ontario, Oregon-based couple has cultivated a massive online following by sharing their passion for beautiful, accessible gardening content.
[1]Roots in the Garden Industry
Laura LeBoutillier's connection to gardening runs deep through her family history. Born on March 15, 1988, she grew up immersed in the world of plants and horticulture at her family's business, Andrews Seed Company, located in Ontario, Oregon.
[2]Her father Mike started working at Andrews Seed at age 15, sweeping floors before working his way up to eventually purchasing the business. Her mother Susan opened the garden center portion in 1990 as her passion project, creating the foundation that would later influence Laura's career path.
[3]Despite studying nursing and living abroad in England, Laura eventually returned to her high desert hometown, drawn back by family ties and the familiar landscape that would become the backdrop for her future success.
[3]From Weekend Hobby to Full-Time Career
The Garden Answer YouTube channel launched in June 2014 as what Laura and Aaron initially considered a weekend side project.
[2]The couple combined their complementary skills - Laura's extensive gardening knowledge and Aaron's passion for videography and cameras.
[4]Laura initially felt uncomfortable in front of the camera, describing herself as "such a fish out of water" in the beginning.
[3]She had given Aaron a one-year timeline to see if their video venture would succeed, but their rapid growth exceeded all expectations.
[5]Within two years of starting, they had gained over 500,000 followers on Facebook and achieved more than 32 million views on their videos.
[2]By 2015, just one year after launch, sponsors began approaching them, and the couple made the decision to quit their day jobs and focus on content creation full-time.
[6]Content Strategy and Unique Approach
Garden Answer distinguished itself in the crowded gardening content space by focusing on what Laura calls "the pretty things" rather than traditional vegetable gardening, which was more commonly covered by other channels when they started.
[3]Their content strategy prioritizes inspiration over education, with Laura stating that "the goal for me in the end is inspiration. Education is second."
[6]The channel produces an impressive volume of content, creating five to seven videos per week covering topics ranging from hydrangeas and houseplants to seed saving and decorating.
[3]Laura draws on her extensive experience from working at the family garden center, providing viewers with practical advice while maintaining an aesthetic focus that sets their content apart.
[3]Strategic Partnerships and Business Growth
A pivotal moment in Garden Answer's growth came when Proven Winners, a leading plant brand, reached out to them. This occurred just before their first anniversary, when Laura was prepared to end the project if it didn't show promise.
[5]At the time, Proven Winners was primarily working with P. Allen Smith, who had a PBS show, and there were few social media influencers in the gardening space focusing on ornamental gardening.
[5]The partnership with Proven Winners proved to be transformative, providing both validation and financial support that enabled their transition to full-time content creation.
[5]They eventually began working directly with Proven Winners, eliminating a middleman arrangement that had initially limited their relationship.
[5]Current Metrics and Financial Success
As of 2025, Garden Answer has achieved remarkable growth across multiple platforms. Their YouTube channel boasts approximately 2 million subscribers and has generated over 564 million total views across more than 2,550 videos.
[7]Recent analytics show they maintain strong engagement, with estimated monthly earnings ranging from $2.94K to $17.6K based on their current performance metrics.
[8]Various industry estimates suggest their overall revenue potential is substantial. According to Social Blade analytics, Garden Answer's estimated monthly earnings range from $20.2K to $322.5K, with annual earnings potentially between $242.6K and $3.9M.
[9]Other estimates place Laura LeBoutillier's net worth between $1 million and $5 million, reflecting the channel's commercial success.
[2]Multiple Revenue Streams
Garden Answer has diversified its income through various channels beyond YouTube ad revenue. The couple has developed partnerships with gardening companies like Espoma Organic fertilizers and FELCO tools.
[10]They also sell merchandise through their website and have affiliate marketing arrangements with various gardening product companies.
[11]Maintaining Family Connections
Despite their digital success, Laura and Aaron have maintained strong ties to their local community and family business. Laura continues to work with Andrews Seed Company, often featuring products and expertise from the family garden center in her content.
[12]The garden center, located at 580 S Oregon St in Ontario, Oregon, serves both as a business connection and a source of locally-tested plant varieties that perform well in their high desert climate.
[13]Andrews Seed Company offers both retail garden supplies and bulk seeds, with a focus on non-GMO varieties suitable for diverse growing environments.
[14]This connection provides Garden Answer with access to quality products while supporting the family business that shaped Laura's gardening foundation.
[14]Community Impact and Fan Engagement
The Garden Answer community extends far beyond digital engagement. In 2019, the couple organized a volunteer event that drew 67 people from across the United States and Canada to Ontario, Oregon.
[6]Participants spent a day planting a garden and setting up a playground at Project DOVE, a local organization and shelter for survivors of domestic violence.
[6]The event tickets sold out in just three minutes, demonstrating the strong connection between the creators and their audience.
[6]Their most popular content continues to generate substantial viewership, with their succulent planter tutorial using an antique dough bowl reaching 3.3 million views.
[3]Videos like "Summer Garden Cleanup" regularly attract thousands of views within hours of posting, showing the consistent engagement their content generates.
[6]References
- Ontario couple spread love of gardening online - Malheur Enterprise
- Laura LeBoutillier Net Worth 2024: Age, Bio, Husband, Height - NetWorthProsper
- From Ontario, Oregon, Your Garden Answers - The Other Oregon
- gardenanswer - ViralMango Blog
- The Story of Garden Answer! // Garden Answer - YouTube
- Ontario couple spread love of gardening online - Malheur Enterprise
- Garden Answer Live Subscriber Count | Real-Time YouTube - SocialCounts
- Garden Answer Youtuber overview - US Youtubers
- Unveiling the Financial Success of Garden Answer - AIGardenPlanner
- Q&A With My Dad!!! // Garden Answer - YouTube
- Exploring Garden Answer's Net Worth - AIGardenPlanner
- Seed Haul + Organizing My Seed Stash! // Garden Answer - YouTube
- David Austin Rose from Garden Answer Parents The Nursery - YouTube
- Andrews Seed Company – Your Treasure Valley Resource For Plants and Seeds