Field Days

Channel Origins and Background

Matt Field, the Australian content creator behind the YouTube channel Field Days, launched his adventure into digital content creation in November 2019.^[1] ^[2] Born on November 19, 1988, Field is a 36-year-old survivalist who transformed his passion for outdoor living into a thriving YouTube career.^[3] Before entering the world of content creation, Field worked in the mining industry in Western Australia, following the common pattern of many Australians who pursue mining work for financial stability.^[4]

The transition from mining to YouTube wasn't spontaneous but rather a calculated decision. Field spent approximately three months studying the platform, researching successful content strategies, and preparing before uploading his first video.^[4] This preparation proved remarkably successful, as his debut video achieved over 5 million views, an extraordinarily rare occurrence for new creators.^[4] ^[5]

Content Style and Niche

Field Days specializes in survival and adventure content, with a particular focus on solo camping, bushcraft, and catch-and-cook videos set in remote Australian locations.^[6] The channel's content typically features Field surviving in challenging environments with minimal equipment, often spending multiple days in isolation while documenting his experiences.^[7] His videos commonly showcase him hunting, fishing, and foraging for food using basic tools, then preparing meals over open fires.^[3]

The most popular video on the Field Days channel, titled "3 DAYS solo survival (NO FOOD, NO WATER, NO SHELTER) on an island with only a POCKET KNIFE," has garnered over 22 million views since its upload in September 2020.^[6] This video exemplifies the channel's core appeal: genuine survival challenges that test Field's skills and endurance while providing educational value to viewers interested in outdoor survival techniques.^[6]

Production Quality and Authenticity

Unlike many survival content creators who work with production teams, Field operates largely as a solo creator, filming and documenting his adventures independently.^[8] His content is characterized by its authentic, unpolished approach that emphasizes real survival situations rather than staged scenarios.^[6] The channel's videos often feature extended durations, with recent uploads averaging over 52 minutes, significantly longer than typical YouTube content.^[9]

Channel Performance and Analytics

As of June 2025, Field Days has accumulated impressive statistics across multiple analytics platforms. The channel currently maintains 1.82 million subscribers with over 267 million total video views.^[9] The channel has published 408 videos since its inception, demonstrating consistent content production over its five-year history.^[9]

Recent performance data shows the channel generates an estimated monthly revenue between $14,600 and $43,800 from YouTube advertising alone.^[9] However, the channel's engagement rate of 2.47% is considered low compared to similar channels, and the upload frequency of 0.5 videos per week is below average for the platform.^[9]

Audience Demographics and Reach

Field Days ranks #142 in the Travel category and #205 among Australian YouTube channels, indicating strong performance within its niche.^[9] The channel has shown consistent growth, with subscriber increases of 1.68% and view growth of 2.72% over the past 30 days.^[9] Analytics platform HypeAuditor rates the channel's overall engagement as "Average" with a 3.42% engagement rate as of recent measurements.^[10]

Business Ventures and Monetization

Beyond YouTube ad revenue, Field has diversified his income through merchandise sales via his "FDYS Shop," which he regularly promotes in video descriptions and content.^[11] ^[12] The channel also features brand partnerships, including collaborations with Otis Eyewear for sunglasses and other outdoor gear companies.^[11] ^[12]

Third-party estimates suggest Field's net worth from his YouTube activities has reached approximately $1.43 million as of June 2025, with annual earnings estimated around $722,000 from the platform alone.^[13] These figures don't account for additional revenue streams such as merchandise sales and brand partnerships, which likely contribute significantly to his overall income.^[13]

Personal Life and Collaborations

Field maintains a relatively private personal life but has shared that he's in a long-term relationship with his girlfriend, known as Maky, who occasionally appears in his content.^[14] ^[8] The couple also operates a secondary YouTube channel called "Maky and Matt," which features more lifestyle-oriented content and relationship dynamics.^[11] ^[12]

Additionally, Field has expanded his content reach by creating "Field Days in Spanish," catering to Spanish-speaking audiences and demonstrating awareness of his international viewership.^[11] ^[12]

Industry Position and Influence

Within the outdoor and survival content niche, Field Days has established itself as a authentic voice among creators who focus on bushcraft and wilderness survival.^[6] The channel's content draws comparisons to established survival personalities like Bear Grylls, though Field's approach emphasizes genuine self-reliance over entertainment spectacle.^[3]

The channel's success demonstrates the continued appetite for authentic outdoor content on YouTube, particularly among audiences seeking educational survival content rather than purely entertainment-focused adventure videos.^[6] Field's consistent viewership and subscriber growth indicate strong audience loyalty within this specialized content category.^[9]