Everything Always

Who Is Everything Always?

Everything Always is a YouTube channel dedicated to Marvel Cinematic Universe coverage, run by entertainment journalist Michael Roman. The channel has amassed over 1.07 million subscribers by delivering rapid-fire breakdowns of MCU trailers, casting news, multiverse theories, and Marvel Studios updates^[1]^[2]. Known for its quick-turnaround content and deep dives into Marvel lore, the channel positions itself as an educational resource for fans seeking to understand the complexities of the ever-expanding Marvel franchise.

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The Creator: Michael Roman

Before becoming a prominent voice in Marvel fandom, Michael Roman spent more than a decade touring in bands and building a career in alternative and electronic-infused rock^[3]. He launched his post-punk musical project All Fires in 2018, releasing the breakout single "I Bleed Stars" which earned over one million streams in its first year^[4]. Roman's transition to content creation leveraged his background in music and performance, bringing a distinctive energy to his video presentations.

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His journey into YouTube began with experiments in SEO alongside his brother, but the channel truly took off when his fourth video garnered 325,000 views^[5]. This early success convinced him to pivot from music to full-time content creation. Roman's background as a musician informs his presentation style, which combines the performative aspects of entertainment with journalistic analysis of Marvel news.

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Content Strategy and Style

Everything Always operates with a dual-format approach. Some videos focus on single, substantial topics that warrant dedicated coverage, while others compile multiple subjects into comprehensive updates^[6]. This strategy allows the channel to maintain both depth and breadth in its Marvel coverage, catering to different viewer preferences and news cycles.

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The content primarily consists of:

Trailer breakdowns and analysis
Casting news and leaks
Multiverse saga theories
Marvel Studios production updates
Live streaming events
Community giveaways

Roman's analysis of Marvel's use of misleading trailer shots gained enough recognition to be featured by British GQ, demonstrating the channel's influence within entertainment journalism circles^[7].

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Growth and Milestones

The channel achieved the significant milestone of one million subscribers in March 2025, earning YouTube's Gold Play Button^[8]. This growth places Everything Always well above the YouTube average, where channels typically have 55,100 subscribers (with a median of just 61)^[9]. The channel's consistent output and Marvel-focused niche have enabled it to build a dedicated audience within the competitive entertainment news landscape.

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Financial analytics suggest the channel generates approximately $3,030 per month, with total net worth estimates ranging from $145,000 to $871,000^[10]. These figures reflect revenue from advertising, sponsorships, and potentially merchandise sales, though exact earnings remain private as with most creator economies.

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Industry Position and Reputation

Within the Marvel YouTube community, Everything Always occupies a space alongside channels like Emergency Awesome and The Cosmic Wonder^[11]. The channel's reputation varies among fans—some appreciate its comprehensive coverage and rapid news delivery, while others critique certain content as speculative^[12]. Roman maintains that he operates in a journalistic gray area, reporting on rumors and leaks as a fan discussing topics that would be fair game in casual conversation, rather than presenting unverified information as confirmed fact^[13].

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The channel's business operations are managed through Helmtalentgroup, indicating professional representation typical of successful digital creators^[14].

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Community Engagement and Reach

Everything Always actively engages its audience through comment-section giveaways, where subscribers can enter by commenting on videos^[15]. This approach drives interaction and community participation, with winners announced during live streams and subsequent videos.

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The channel maintains a presence across multiple social platforms, including Instagram and Twitter, where Roman interacts with fans under his personal and channel branding^[16]. This multi-platform approach helps sustain viewer interest between YouTube uploads and builds a more robust community around Marvel content.

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Content Creation Philosophy

Roman's approach to content creation reflects broader trends in digital media. He acknowledges operating in a space where creators must balance authenticity with performance metrics, noting that during his creation phase, he intentionally avoids consuming other Marvel YouTube channels to ensure his perspectives remain original rather than derivative^[17].

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This philosophy aligns with successful creator strategies that emphasize unique voice and perspective over simply following trends. By focusing on his distinct take on Marvel content while maintaining the rapid production schedule necessary for news-based content, Roman has carved out a sustainable niche in the competitive entertainment journalism space.