Born and Raised Outdoors

Background and Origins

Born and Raised Outdoors emerged from the Pacific Northwest's outdoor culture in 2007, when a group of blue-collar friends decided to document their hunting adventures^[1]^[2]. The founders, brothers Trent and Treavor (Trevor) Fisher, along with their childhood friend Kody Kellom, started the venture with a simple mission: capture the authentic reality of bowhunting and share the emotional roller coaster that comes with pursuing elk in Oregon's coastal mountains^[3]^[4]. youtube+1vidiq+1 The channel's humble beginnings trace back to the Fisher family's deep roots in Oregon's timber industry. Trent Fisher, the company's current primary leader, grew up in a multi-generational logging family where his father, grandfather, and uncles all worked as timber fallers^[5]. This blue-collar background heavily influenced their approach to outdoor content creation, emphasizing hard work, authenticity, and respect for the outdoors^[6].gripsintelligence youtube Using dental school loan money from Trevor Fisher, the team purchased their first camera and began filming their elk hunts during Oregon's bow season^[7]. Their early content focused on showing the raw, unfiltered experience of hunting - including both successes and failures - which contrasted sharply with the polished, theatrical hunting productions that dominated the market at the time^[8]. youtubeparticl

Channel Growth and Content Evolution

Born and Raised Outdoors has grown significantly since its inception, currently maintaining approximately 252,000 YouTube subscribers with over 59.3 million total video views^[9]. The channel uploads regularly, with an average video length of 37 minutes and an estimated monthly earnings range of $646 to $2,000 from advertising revenue^[10].bornandraisedoutdoors youtube The team's content strategy expanded beyond simple hunt documentation to include educational videos, gear reviews, and comprehensive hunting series. Their most popular video, "I SHOT A 360 INCH BULL ON A COLORADO BACKCOUNTRY BOWHUNT - DAY 2," has garnered 883,000 views^[11]. The channel's content spans multiple hunting disciplines, including elk, deer, bear, and waterfowl hunting across various western states^[12].speakrj+1

Signature Series: Land of the Free

One of Born and Raised Outdoors' most recognized content series is "Land of the Free," which documents multi-state hunting adventures across public lands^[13]^[14]. This series showcases the team's travels to different western states, emphasizing public land hunting opportunities and the diverse landscapes available to hunters. The series has run for multiple seasons, with "Land of the Free 4.0" being among their recent iterations^[15]. youtubeappsruntheworld+1 The Land of the Free concept resonated strongly with their audience because it demonstrated that successful hunting adventures were accessible to everyday hunters willing to put in the effort to research and explore public lands^[16]. Each episode typically follows the team as they scout new areas, adapt to different terrain, and pursue game in unfamiliar locations^[17].bornandraisedoutdoors+1

Annual Elk Week Event

Born and Raised Outdoors hosts an annual "Elk Week" event, which has become a significant engagement driver for their community^[18]^[19]. During this event, typically held in late July, the channel releases daily videos focused on elk hunting, accompanied by daily giveaways and educational content^[20]. The 2025 Elk Week featured videos every other day over two weeks, with special sales on their elk calls and meat bags^[21].bornandraisedoutdoors+2 youtube Elk Week also includes a film contest where viewers can submit their own hunting footage for a chance to be featured on the Born and Raised Outdoors channel^[22]. This community-driven approach has helped build a strong connection between the content creators and their audience, with winning submissions showcasing hunts from across Oregon and other western states^[23].montanaknifecompany youtube

Product Development and Business Expansion

The team has successfully expanded beyond content creation into product development, launching Born and Raised Call Company, which specializes in elk, duck, goose, and turkey game calls^[24]^[25]. Their elk calls utilize proprietary ARC Frame Technology and are designed based on the team's field experience and calling expertise^[26]^[27].bornandraisedoutdoors.blogspot youtube+2 Another signature product line is their "Meat Bags" - anatomically designed zippered elk quarter bags made from Airwave Ripstop material^[28]^[29]. These bags were developed to address specific needs the team identified during their backcountry hunts, focusing on breathability, durability, and ease of use when processing large game^[30]. The company has demonstrated the durability of these products through extensive testing, including torture tests that involved shooting loaded bags and dragging them across rough terrain^[31].instagram+3

Podcast and Audio Content

Born and Raised Outdoors operates "The Born and Raised Audio Experience," a podcast that extends their content reach beyond YouTube^[32]^[33]. The podcast features behind-the-scenes conversations, campfire stories, motivational content, and interviews with guests from the outdoor industry^[34]. Recent episodes have included collaborations with other outdoor content creators and discussions about hunting strategies, gear, and conservation topics^[35].youtube+1 youtube+1 The podcast serves as a platform for more intimate conversations and allows the team to connect with their audience on topics beyond just hunting footage^[36]. It has maintained strong ratings, with a 4.9-star rating based on over 760 reviews^[37].listennotes youtube

Team Changes and Current Structure

Born and Raised Outdoors has undergone significant organizational changes in recent years. In October 2024, the company announced the departure of co-owner and founding partner Kody Kellom, along with co-owner Eric Strand^[38]^[39]. Following these changes, the team now primarily consists of brothers Trent and Treavor Fisher, along with Steve Howard^[40].bornandraisedoutdoors+1 youtube The restructuring has allowed Trent Fisher to take more direct control of the company's direction, with a renewed focus on big game hunting content and authentic storytelling^[41]. The team continues to operate from their headquarters in Roseburg, Oregon^[42]^[43]. youtubeinstagram+1

Partnerships and Sponsorships

Born and Raised Outdoors maintains partnerships with numerous outdoor industry brands, including Sig Sauer, EXO Mountain Gear, onX Hunt, Work Sharp Tools, and Montana Knife Company^[44]^[45]. Their partnership approach emphasizes long-term relationships built on genuine use and testing of products in field conditions^[46].youtube+2 The team has developed signature product lines with several partners, including co-designed pack systems with EXO Mountain Gear and custom archery sights with Spot Hogg^[47]. These collaborations often stem from the team's practical field experience and their ability to provide feedback on product performance in demanding hunting situations^[48].sawyer+1

Conservation and Community Engagement

The team actively supports conservation organizations, particularly Backcountry Hunters & Anglers, recognizing the importance of protecting public land access for future generations^[49]. Their content frequently emphasizes the value of public lands and the need for hunters to be active stewards of natural resources^[50]. youtube+1 Born and Raised Outdoors has built a strong community through various engagement initiatives, including their monthly t-shirt club, giveaways, and interactive content that encourages viewer participation^[51]^[52]. They maintain active social media presence across multiple platforms, including Instagram with over 143,000 followers^[53].podcastrepublic+2