Rise of a YouTube Prankster

Baylen Levine has established himself as one of the most recognizable figures in YouTube's comedy and prank scene since launching his channel in December 2017. Born on October 30, 2000, Levine was just 17 years old when he embarked on his content creation journey, quickly capturing attention with his daring public pranks and comedic vlogs.^[1] ^[9]

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His channel, which was previously named "Benitez," found its footing with his first video "Farting on People Prank" in January 2018. Since then, his irreverent humor and boundary-pushing content have earned him a massive following across multiple platforms.^[9]

Content Style and Audience Appeal

Levine's content primarily revolves around elaborate pranks, often conducted in public spaces like supermarkets and retail stores. His videos, such as "Call of Duty in the Library" and "Car Wash Hostage," showcase his signature style of audacious humor that occasionally lands him in trouble with store employees.^[1] ^[11]

A recurring character in many of his videos is Mr. Khan, a gas station employee who has become a fan favorite. This dynamic has created a sense of continuity that helps strengthen his connection with viewers.^[1]

Levine's target audience primarily consists of teenagers and young adults between 13 and 25 years old. This demographic is particularly drawn to his adventurous, prank-filled content that aligns with prevailing social media trends and youth-oriented humor.^[9]

Channel Metrics and Growth

As of May 2025, Baylen Levine's YouTube channel boasts approximately 4.9 million subscribers with over 892 million total video views across nearly 300 videos. His channel continues to grow steadily, with analytics showing an increase of about 0.2% in subscribers over the past month.^[8] ^[4]

Engagement and Performance

According to analytics platform vidIQ, Levine's videos average around 917,000 views each, with a channel engagement rate of 2.71%. His upload frequency has settled at approximately one video every two weeks, with each video averaging about 25 minutes in length.^[8]

His most popular videos routinely generate between 700,000 to 1.9 million views, with his recent hit "Visiting the Most Dangerous Hood in Chicago (O'Block)" attracting 1.9 million views and significant engagement.^[8]

Business and Revenue

Levine has successfully monetized his online presence through multiple revenue streams. His estimated monthly YouTube earnings range between $7,200 and $21,700 according to recent analytics, though figures vary across different reporting platforms.^[8] ^[5]

Beyond ad revenue, Levine operates an e-commerce platform at baylenlevine.com, where he sells branded merchandise and apparel. This diversification has become a significant part of his business model and brand identity.^[10]

Expanding Beyond YouTube

In recent years, Levine has expanded his career beyond YouTube. In 2023, he appeared in the podcast series "Cut the Camera" as a guest, and in 2024, he participated in "The Cobra Kai Movie" short film, demonstrating his interest in broader entertainment opportunities.^[2]

He has also engaged in social activism, notably through his "Frick Vape" campaign, which he promoted during a live performance in Detroit in July 2023. This initiative highlighted his influence beyond mere entertainment and his ability to use his platform for social messaging.^[7]

Personal Life

Hailing from Roswell, Georgia, Levine maintains a relatively open relationship with his audience regarding certain aspects of his personal life. He frequently features family members in his content, including his father Adam Levine (not to be confused with the Maroon 5 singer) and his younger sister Lilah, who has built her own social media following with over 141,000 Instagram followers.^[3] ^[11]

Levine also collaborates regularly with his cousin, Kyle Johnson, who has become a familiar face to fans. He has a younger brother named Ween as well, though he appears less frequently in content.^[1] ^[3]

Though Levine has been linked romantically to Sara Bailey in what has been described as an on-again, off-again relationship, he tends to keep certain details of his romantic life relatively private.^[1]

Social Media Presence

While YouTube remains his primary platform, Levine has established significant followings across other social media channels. His Instagram account (@baylenlevine) has amassed approximately 1.9 million followers, and his TikTok presence reportedly exceeds 6.1 million followers, demonstrating his cross-platform appeal.^[6] ^[10]

This multi-platform strategy has allowed Levine to reach different audience segments and maintain relevance in the ever-changing landscape of social media influence.^[10]

Baylen Levine

Baylen Levine

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