The Rise of "Baseball Doesn't Exist"

"Baseball Doesn't Exist" has emerged as one of the most prominent baseball-focused content creators on social media, captivating audiences with its unique blend of storytelling, analysis, and humor. The channel has built a substantial following across multiple platforms, becoming a significant voice in baseball content creation.^[2]^[1]

Channel Growth and Reach

Since launching on YouTube in August 2020, Baseball Doesn't Exist has experienced remarkable growth, amassing 973,000 subscribers and over 621 million total video views as of May 2025. The channel continues to expand its audience with a 1.99% increase in subscribers over the past 30 days. This growth positions them as #1,388 in the Sports category and #69,419 globally among YouTube channels.^[7]

Beyond YouTube, the brand maintains a strong presence across other platforms, including Instagram (186,000 followers) and Twitter/X, creating a multi-platform ecosystem for baseball enthusiasts.^[2]^[3]

Content Strategy and Style

Baseball Doesn't Exist has distinguished itself by creating long-form, narrative-driven content that explores the unusual, fascinating, and often overlooked aspects of America's pastime. With an average video length of 23.9 minutes, the channel invests in deeper storytelling rather than quick clips, a strategy that has fostered a dedicated audience.^[7]

The channel's content often investigates surprising baseball phenomena, such as the video "This Will Never Happen Again," which analyzed how position players (non-pitchers) mysteriously became unhittable during a specific period in 2024. This storytelling approach transforms statistical anomalies into compelling narratives.^[8]

Another popular video examined why MLB sells more tickets than the NFL, NBA, and NHL combined, despite mainstream media narratives about baseball's attendance problems. This contrarian perspective on baseball's popularity has become a hallmark of the channel's approach.^[4]

Team and Production

While much of the content appears as a one-person operation, the channel has expanded to include team members like Mitchell Barbee, who serves as Content Manager. This team approach has likely contributed to the consistent quality and production value that characterizes their videos.^[5]

Impact and Metrics

The financial impact of Baseball Doesn't Exist's content creation is significant, with estimated monthly earnings between $13,400 and $40,100. Their engagement rate stands at 2.26%, reflecting an active and responsive audience despite a relatively modest upload frequency of 0.5 videos per week.^[7]

The channel's daily performance shows consistent growth in both subscribers and views, with daily view counts frequently exceeding 400,000 and occasionally surpassing half a million views, demonstrating the steady demand for their content.^[7]

Recent Content Highlights

Baseball Doesn't Exist continually explores trending topics in the baseball world. Recent content includes an examination of the Savannah Bananas, a team that has transformed traditional baseball into entertainment with flaming bats and dancing players. Despite becoming the most followed baseball team on the internet, the video explores how they've simultaneously become one of the most controversial teams in the sport.^[6]^[7]

Another recent video investigated the "Torpedo Bat," an innovative design created by an MIT scientist with a NASA background that is reportedly turning average hitters into home run machines. The channel explored how this technology is changing the game and sparking debates about equipment regulations in baseball.^[6]^[7]