AsapSCIENCE

The Science Communicators Behind AsapSCIENCE

AsapSCIENCE stands as one of YouTube's most recognizable educational channels, created by Canadian duo Mitchell Moffit and Gregory Brown. ^[1] The two creators met while studying biology at the University of Guelph, where they both pursued Bachelor of Science degrees in Biological Science. ^[3] Brown further expanded his educational credentials by obtaining a Bachelor of Education from the University of Toronto, combining his passion for science with teaching skills. ^[3] The partners launched their channel in May 2012 with a clear mission to make science accessible and entertaining for audiences worldwide. ^[1] Their personal relationship adds another dimension to their professional partnership, as Moffit and Brown are an openly gay couple who made their relationship public in 2014 to serve as visible role models for young LGBTQ+ individuals interested in science. ^[1]

Channel Growth and Reach

AsapSCIENCE has experienced remarkable growth since its inception, building a substantial following across multiple platforms. The channel currently boasts 10.7 million subscribers and has accumulated over 2 billion total video views. ^[4] The channel's growth trajectory has been consistently upward, having reached 7 million subscribers by March 2018, 9 million by 2020, and nearly 12 million by 2025. ^[1] Analytics data reveals that AsapSCIENCE maintains steady engagement with its audience, receiving an average of 37,000 likes per video. ^[10] The channel has produced 509 videos as of recent counts, demonstrating consistent content creation over more than a decade of operation. ^[4]

Signature Content Style and Production Method

AsapSCIENCE has developed a distinctive visual style that sets it apart from other educational content creators. Their videos feature hand-drawn illustrations created on whiteboards using colored markers, with concepts explained through simple, cartoon-like visuals. ^[6] This whiteboard animation technique involves pointing a camera down at the drawing surface while the creators illustrate scientific concepts in real-time. ^[6] The production process follows a structured approach: the team researches topics from peer-reviewed journals and scientific articles, creates scripts, records voice-overs, and then films the drawing process. ^[6] Mitchell Moffit typically handles the voice-over narration and composes background music, while Gregory Brown serves as the primary illustrator. ^[1] Their videos generally run 5-6 minutes in length, designed to explain complex scientific concepts without overwhelming viewers with technical terminology. ^[6]

Industry Recognition and Media Coverage

AsapSCIENCE has gained recognition within the digital media landscape, with their content featured on major platforms and websites including The Huffington Post. ^[1] The creators have been acknowledged for their contributions to science communication, with Mitchell Moffit and Gregory Brown serving as contributors to HuffPost, where they share their expertise in making science accessible to general audiences. ^[3] The channel was featured in the 2020 Streamy Awards, where AsapSCIENCE joined other prominent creators in discussing adaptability during the COVID-19 pandemic. ^[7] Their participation in such industry events underscores their status as influential voices in online education and science communication.

Educational Impact and Mission Evolution

AsapSCIENCE's approach to science communication has evolved beyond simple education to address contemporary challenges. The creators have acknowledged that their mission has expanded from initially wanting to get "as many people as possible interested in science" to helping audiences understand current public health crises, climate issues, and the need for critical thinking about scientific information. ^[5] During the COVID-19 pandemic, the channel produced content addressing vaccine timelines and public health information, demonstrating their commitment to providing scientifically accurate information during critical periods. ^[9] Their content strategy emphasizes fact-checking and research from peer-reviewed sources, maintaining credibility in an era of widespread misinformation. ^[5]

Financial Performance and Analytics

Recent analytics indicate that AsapSCIENCE generates estimated monthly earnings between $24,300 and $72,900, though these figures represent the lower end compared to similar educational channels. ^[4] The channel maintains a 3.33% engagement rate and uploads approximately 0.25 videos per week, reflecting a more measured approach to content creation compared to daily uploaders. ^[4] The channel's performance metrics show steady viewership growth, with recent daily view counts ranging from approximately 76,000 to 284,000 views, demonstrating consistent audience engagement across their content library. ^[4]