Michelle Kanemitsu

Early Life and Education

Michelle Kanemitsu was born on September 17, 1995, making her 30 years old as of 2025^[1]. She was born and raised in Hawaii, where she developed her passion for creative pursuits from a young age^[1]. Of Chinese, Japanese, and Okinawan heritage, Kanemitsu remained in Hawaii throughout her childhood and teenage years^[2].famousbirthdays youtube Kanemitsu pursued higher education at the University of Hawaii at Manoa, where she earned a Bachelor of Business Administration in Marketing with a minor in Japanese Language^[3]. She graduated in 2017 after completing her four-year degree program on the island of Oahu^[4]. During her college years, she began exploring content creation, laying the foundation for her future career as a digital creator. youtube+1

YouTube Career and Content Creation

Kanemitsu launched her YouTube channel in 2015, initially sharing lifestyle and beauty content with her growing audience^[1]. Her channel has since grown to over 160,000 subscribers with more than 59.81 million total video views as of September 2025^[5]. She has published over 425 videos during her nine-year YouTube career, with an average video length of 19 minutes^[5].instagram+1 Her content focuses primarily on lifestyle, beauty, skincare, and travel vlogs, with a particular emphasis on slow living and wellness^[6]. Kanemitsu has developed a distinctive brand around matcha content, regularly featuring matcha preparation and recipes in her videos^[7]. Her audience, affectionately known as "Sweet Potatoes," engages with her authentic approach to documenting daily life in San Francisco, where she currently resides^[8]. youtube+1x One of her most successful videos achieved viral status with over 14 million views. The 2017 video titled "BIORE PORE STRIP REMOVAL UP CLOSE" showcased her applying and removing pore strips, resonating with viewers interested in skincare content^[9]. This viral success helped establish her credibility in the beauty and skincare space.youtube

Business Ventures and Entrepreneurship

Beyond her YouTube presence, Kanemitsu has built a successful jewelry business called Bijoux Komorebi, specializing in handmade beaded jewelry^[10]. The business features items such as the Lotus Bracelet, Daisy Bracelet, and specialty pieces like Chasen Charms that reflect her love for matcha culture^[11]. She has documented her entrepreneurial journey on YouTube, sharing how social media helped her business achieve viral success^[10].youtube+1 As a freelance User-Generated Content (UGC) creator, Kanemitsu works with various brands to create authentic social media content^[12]. Her client roster has included major beauty brands such as Fenty Beauty, Fenty Skin, Crave Beauty, and Doe Beauty, where she creates content on retainer basis for their social media channels^[12]. She has also secured notable partnerships with Shopify and Disney for her jewelry business^[12].youtube

Social Media Presence and Influence

Kanemitsu maintains an active presence across multiple social media platforms. On Instagram, where she uses the handle @misheru, she has built a following of over 155,000 users^[13]. Her TikTok presence (@miiisheru) has garnered over 50,000 followers^[13]. She also maintains profiles on Pinterest and Snapchat, creating a comprehensive digital presence that supports both her personal brand and business ventures.youtube Her estimated monthly earnings from YouTube range between $2,000 and $7,000, reflecting her consistent viewership and engagement rates^[5]. Analytics show steady daily performance with view counts typically ranging from 20,000 to 60,000 views per day across her content^[5].instagram

Content Evolution and Current Focus

Over the years, Kanemitsu's content has evolved from general lifestyle vlogs to more specialized content around wellness, slow living, and Japanese-inspired aesthetics^[14]. Her recent videos often feature morning routines, apartment organization, matcha preparation tutorials, and glimpses into her life as a small business owner^[15].youtube+1 Her approach to content creation emphasizes authenticity and mindfulness, often showcasing simple daily rituals and encouraging viewers to embrace slower-paced living^[16]. This content strategy has resonated particularly well with viewers seeking wellness-focused lifestyle content, helping her maintain consistent engagement despite the competitive nature of the lifestyle YouTube space.youtube

Michelle Kanemitsu

Early Life and Education

YouTube Career and Content Creation

Business Ventures and Entrepreneurship

Social Media Presence and Influence

Content Evolution and Current Focus

References