Maurice Moves

Who is Maurice Moves?

Toronto-based creator Maurice Moves merges practical travel advice with everyday-carry (EDC) gear reviews and minimalist lifestyle hacks. His easy-going delivery and “let’s get it together” mantra have helped the channel evolve from modest beginnings in 2016 to a thriving community of gear lovers, digital nomads, and productivity enthusiasts.^[2]

Content Focus & Style

Travel-Ready Minimalism

Whether he is filming from Taipei or his Canadian studio, Maurice’s videos revolve around one belief: optimizing the tools, habits, and routines we use every day. Viewers tune in for carry-on packing walkthroughs, travel sling comparisons, and real-life tests of merino hoodies—all presented with upbeat storytelling and neat B-roll.^[2]

Hands-On Demonstrations

Unlike aspirational travel vlogs, Maurice places products under stress—tossing bags onto subway floors or timing wardrobe changes—to prove what actually works on the road. This ground-level authenticity drives loyal engagement and repeat watch time.^[1]

Audience & Performance Metrics

- YouTube subscribers: 346,000 + - Average views per upload: 74,400 - Engagement rate: 4.27% These mid-tier metrics put Maurice among the top male productivity creators on YouTube, according to influencer-analytics platform Modash.^[1] His channel outperforms the median engagement for similar-sized creators, indicating a highly invested niche audience.

Growth Trajectory

Analytics site Speakrj notes that the channel has uploaded videos consistently since its October 2016 launch, a cadence that has helped accumulate hundreds of thousands of views and steady subscriber climbs year over year.^[2]

Entrepreneurial Ventures

Beyond AdSense, Maurice experiments with product design, affiliate marketing, and crowdfunding. In mid-2025 he launched “The Flight Fold,” a virtually indestructible passport wallet, on Kickstarter—leveraging his gear-savvy audience to exceed its initial funding goal within hours.^[4]

Brand Collaborations & Industry Recognition

Industry tracker NeoReach lists Maurice Moves within its Top 25 Travel Influencers, highlighting his ability to convert deep-dive gear videos into high-intent purchasing decisions for partner brands.^[4] Sponsorships with luggage makers, EDC startups, and merino apparel companies frequently appear as integrated segments rather than intrusive ad reads, sustaining viewer trust.

Community-Driven Projects

Maurice maintains an active blog and newsletter where he details behind-the-scenes experiments—such as a six-month Asia relocation to rebuild a contracting business while uploading weekly videos.^[3] These candid updates reinforce the do-alongside-me relationship that fans cite as a key reason they return.

Why He Stands Out

1. Practicality over polish: Viewers get actionable packing lists and vetted gear, not aspirational montages. 2. Transparent creator-preneur narrative: From sharing CPM figures to documenting product prototypes, Maurice demystifies the business side of content creation. 3. Niche mastery: By owning the intersection of one-bag travel, EDC, and minimalist productivity, he occupies a defensible space in a crowded travel category.^[1]