Mademoiselle Spends

Who is Mademoiselle Spends?

Mademoiselle Spends, known by her YouTube handle @MademoiselleSpends, is a French content creator who has carved out a distinctive niche in the luxury lifestyle and fashion space. The creator behind the channel is Ariane, who presents herself as viewers' "French best friend in all things luxury" and brings a unique perspective to her content through her professional background as a former lawyer who worked on the prestigious Champs Élysées in Paris.^[1]^[2]

Unlike many influencers who focus solely on showcasing expensive items, Ariane's approach centers on teaching viewers how to achieve an elegant, expensive-looking aesthetic without breaking the bank. Her content philosophy revolves around the concept of "old money" style and French elegance, emphasizing quality over quantity and timeless pieces over trendy items.^[3]

Channel Growth and Performance

According to analytics platform data, Mademoiselle Spends has achieved significant growth on YouTube, reaching approximately 124,000 subscribers as of June 2025. The channel has accumulated over 4.6 million total views across 17 videos, demonstrating strong engagement despite a relatively modest video output.^[7]

The channel shows consistent growth patterns, with recent data indicating daily subscriber gains averaging around 187 new subscribers per day and monthly gains of approximately 5,620 subscribers. This steady growth suggests a loyal and engaged audience that resonates with Ariane's content approach.^[7]

Content Focus and Popular Videos

Mademoiselle Spends has built her reputation around creating content that teaches viewers how to look expensive and elegant on a budget. Her most popular videos include "10 Things That Tell You Have Class," which garnered 222,000 views, and "10 Ways To Look Expensive On A Budget In Fall," which achieved 220,000 views.^[1]^[2]

The channel's content typically covers seasonal fashion advice, with videos like "10 Ways To Look Expensive On A Budget In Summer" attracting 123,000 views. Ariane also creates content around color coordination, French dressing rules, and luxury brand reviews, including her candid "My FIRST YSL Unboxing" video where she shared her disappointment with a Saint Laurent purchase.^[6]^[8]

Signature Content Themes

Ariane's videos consistently focus on several key themes that have become her signature approach. She emphasizes the importance of natural fabrics like cotton and linen, classic cuts that enhance the silhouette, and muted or pastel color palettes that create an expensive appearance without the hefty price tag.^[3]

Her content often draws from her claimed background growing up around luxury, mentioning experiences at her grandparents' château in the south of France and her professional experience as a lawyer in one of Paris's most prestigious districts. These personal anecdotes help establish her credibility in discussing luxury lifestyle topics.^[1]

Professional Background and Monetization

Beyond her YouTube presence, Ariane has discussed her approach to content creator monetization in videos where she shares insights about making money as a Canadian content creator. She has mentioned that she transitioned to full-time content creation after doing it as a hobby for eight years, and discusses various revenue streams including brand partnerships, affiliate marketing, and YouTube monetization.^[5]

Her professional background as a lawyer on the Champs Élysées appears frequently in her content descriptions and social media profiles, where she positions this experience as lending authority to her luxury lifestyle advice. This background helps differentiate her from other fashion influencers by providing a foundation of professional experience in an upscale environment.^[4]^[9]

Social Media Presence and Platform Strategy

While YouTube serves as her primary platform, Mademoiselle Spends maintains a presence across multiple social media channels. Her Pinterest account features curated boards focused on fashion looks, color combinations, and style inspiration, with over 500 pins organized into categories like "Spring Outfits," "Shoes," and "Bags."^[4]

The consistency of her messaging across platforms reinforces her brand identity as a French luxury lifestyle expert. Her bio consistently presents her as someone who "used to work as a lawyer on the Champs Élysées" and positions her content as sharing "everything I know about French Fashion and Luxury brands."^[4]