Lina Noory

From UCLA Graduate to Digital Fashion Authority

Lina Noory has established herself as a prominent figure in the digital fashion and beauty space, transforming from a UCLA economics graduate into a multi-platform content creator with substantial influence across social media. Born in Queens, New York, to Afghan immigrant parents, she relocated to Orange County, California, during her elementary years before pursuing higher education at the University of California, Los Angeles, where she earned a Bachelor's degree in Business/Managerial Economics^[1]. Her journey into content creation began in September 2017 when she launched her YouTube channel, shifting from a career in nightlife and hospitality to pursue her passion for on-camera hosting and fashion content^[2].

Building a Multi-Platform Digital Presence

Noory's content creation empire spans multiple platforms, with her YouTube channel serving as the cornerstone of her digital presence. As of February 2025, her YouTube channel has accumulated over 927,000 subscribers and more than 564 million total video views across 762 published videos^[3]. The channel maintains steady growth, with analytics showing a 3.23% increase in subscribers over a 30-day period, alongside a 3.61% increase in video views during the same timeframe^[3].

Her Instagram presence demonstrates equally impressive reach, with multiple analytics platforms reporting follower counts exceeding 740,000 users. According to social media analytics, her Instagram account maintains a 4.90% engagement rate, with posts averaging 36,700 likes and 280 comments^[4]. The platform estimates her sponsored post value between $500 and $3,000 USD, with projected monthly earnings ranging from $4,000 to $8,000^[4].

Professional Broadcasting Background

Before establishing her independent content creation career, Noory gained valuable experience in traditional media and entertainment hosting. She served as an on-camera host for AfterBuzz TV from March 2017 to January 2020, covering entertainment content in the Burbank area^[2]. Her red carpet correspondent work included positions with FabTV from April 2017 to April 2019, where she covered Hollywood entertainment events^[2].

Additionally, she worked as a red carpet host for Twitter's "Happening Daily" show during The Voice Season 13, providing entertainment coverage for the social media platform's programming from September 2017 to January 2018^[2]. Her hosting portfolio includes celebrity interviews with notable figures such as Halle Berry, Christian Bale, Lea Delaria, and Mandy Moore, as documented in her professional host reels^[5]^[6].

Mainstream Media Recognition

Noory's expertise in fashion and style has earned her recognition from major television networks. She appeared on NBC's Today Show as a style expert and fashion content creator, sharing viral TikTok fashion hacks and summer styling tips^[7]. The segment, which aired in July 2023, featured her demonstrating techniques for transforming existing wardrobe pieces without additional spending, including methods for converting long tops into crop tops and tailoring oversized garments^[7].

Her media appearances extend beyond fashion segments, with features in wellness and personal development content. She was profiled in a Transcendental Meditation organization publication, where she discussed her journey from seeking external validation to developing authentic self-acceptance and inner beauty advocacy^[8].

Content Strategy and Creator Economy Impact

Noory's content strategy encompasses fashion tutorials, beauty demonstrations, lifestyle vlogs, and wellness advocacy. Her YouTube channel description emphasizes "All Things Fashion, Beauty, & Wellness" with the motivational message "You Are Enough"^[3]. Analytics indicate that her channel generates estimated monthly earnings between $34,100 and $102,200, positioning her among higher-earning creators in her category^[3].

Industry platforms recognize her influence across multiple revenue streams. Creator economy analytics estimate her total annual earnings across all platforms between $4.5 million and $5.6 million, based on her combined audience of 4.6 million followers across Instagram, YouTube, and TikTok^[9]. These figures reflect income from sponsorships, platform partnerships, and content monetization across her digital properties^[9].

Her influence extends to e-commerce integration, with active partnerships on platforms like LTK (formerly LikeToKnow.it), where she curates shoppable fashion collections organized by categories including holiday looks, organization content, and seasonal styling^[10]. Her Link Tree profile demonstrates diversified revenue streams, featuring partnerships with shapewear brands, Amazon storefronts, and charitable initiatives supporting refugee organizations^[11].