Who Is Joose the Nomad?

Finland-born Joose Kujala built the “Joose the Nomad” brand after swapping an engineering degree track for a one-way ticket to Southeast Asia in 2021. From his home base in Bali, the 27-year-old creates upbeat vlogs that blend travel logistics, cost-of-living breakdowns and candid reflections on digital-nomad life.^[1]

Platform Footprint & Audience

YouTube

The channel counts 73,000-plus subscribers and more than 9.3 million lifetime views. Viewers skew male, aged 25–44, and tune in for practical advice on remote work and affordable living overseas.^[1]

Instagram

Joose’s Instagram feed—an energetic mix of reel-length travel tips, beach workouts and villa “desk setups”—has topped 120,000 followers, extending his reach to bite-sized vertical video.^[2]

Paid Community

To deepen engagement, he launched “The Nomad Tribe,” a Skool-hosted membership that bundles video classes, meet-ups and a WhatsApp chat; the group lists 120-plus paying members.^[3]

Signature Content Themes

Cost Transparency — Country-by-country expense diaries demystify real budgets for aspiring nomads.
Mindset & Wellness — Daily routines spotlight surfing, gym sessions and candid mental-health check-ins.
Monetization Tutorials — Videos such as “How I Make $5,000/Month Online” unpack diversified income streams from sponsorships to info-products.

Business Model

Brand Deals & Affiliate Links

Analytics platform ThoughtLeaders flags a steady pipeline of sponsorships, reflecting high advertiser demand for his niche audience.^[1]

Digital Products

Flagship video guides—The Ultimate Bali Life and South East Asia STAYS—sell checklists, Airbnb maps and visa tips directly via his website, converting viewers into customers.^[4]

Community Revenue

The Nomad Tribe charges a one-time US$197 fee for lifetime access, giving Joose recurring income while nurturing superfans.^[3]

Media & Academic Recognition

Joose’s channel frequently appears in travel round-ups; DigitalNomad.Asia cites his “60 Days in Vietnam” series as a go-to reality check for newcomers.^[5] In academia, Ghent University researchers classify him as a leading “Digital Nomad Lifestyle Promoter,” noting his role in shaping perceptions of location-independent work.^[6]

Content Style & Tone

Shot in 4K with walk-and-talk narration, Joose’s videos balance polished drone B-roll with unfiltered diary segments. The approachable style—he often jokes about early camera shyness—helps viewers trust practical tips on visas, taxes and community-building.^[7]

Impact on the Nomad Ecosystem

By openly sharing income milestones and setbacks, Joose lowers the barrier to entry for would-be digital nomads. His combination of analytics-backed growth, community monetization and transparent storytelling positions him as a case study in sustainable creator entrepreneurship.^[1]

Joose the Nomad

Joose the Nomad

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